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Bag om Audience Research Methodologies

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.

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Sprog:
Engelsk

ISBN:
9780415827355

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
268

Udgivet:
29. juli 2013

Størrelse:
159x234x20 mm.

Vægt:
534 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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Beskrivelse af Audience Research Methodologies

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.

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