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Authorship as Promotional Discourse in the Screen Industries - Leora Hadas - Bog

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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367356514
  • Indbinding:
  • Hardback
  • Sideantal:
  • 196
  • Udgivet:
  • 2. Juli 2020
  • Størrelse:
  • 242x160x20 mm.
  • Vægt:
  • 458 g.
  • 2-4 uger.
  • 16. Oktober 2024
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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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