Beacon Marketing - Antonios Valamontes - Bog

Every year, we're seeing all new kinds of technology emerge. More importantly, these technologies are changing the way we interact with the world and with each other. The now famous "Internet of Things" represents a huge shift in how we imagine technology and its role in the world. This is important not just on the individual-level but for businesses, visitors, employees, and everything in between.Then, there's proximity. The IoT is tearing down a wall when it comes to communications. Proximity technology is about making interactions more practical. It's about using data that is physically relevant and timely. In short, it's the missing piece of the physical-to-digital puzzle.