Better Blogging for Your Business - Eric Miller - Bog

You know that blogging is a great way to promote your business and connect with customers, but how do you get started? And more importantly, how do you keep going?
Better Blogging for Your Business is a thorough, to-the-point, and sometimes humorous look at self-publishing on the internet. Whereas most books on blogging cover how to blog for yourself, this book is focused on the needs of the business blogger who needs to promote a product, service, or company. Aimed at everything from large corporations to single person concerns to a local restaurant; It contains practical, real-world advice for employees tasked with creating and maintaining a blog. Built around the fundamental principle of "Publish Useful Content Often" the book will help you regardless of your experience with writing and publishing to get your blog up faster and achieve the overall goals of driving more revenue and building the company brand.
10 Rules for Effective BloggingProven rules focused on maximizing the return on investment and minimizing the cost in time and money.
Blogging TechniquesA deep look at what needs to be done to make sure good content is created and posted regularly.
The Mechanics of BloggingKnowing how to use blogging tools is critical to success, and this section goes over the most important details on how to get things done quickly.
Tips for Becoming a Better BloggerThe final section goes through some basic tips that will make your business blog stand out and bring in more business.