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Beyond Ethical Consumption - Gianluigi Guido - Bog

- Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Bag om Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783034321037
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 7. marts 2016
  • Udgave:
  • Størrelse:
  • 152x227x16 mm.
  • Vægt:
  • 284 g.
  • 2-3 uger.
  • 2. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

Brugerbedømmelser af Beyond Ethical Consumption



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