Iværksætteri

Make a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question. By mastering the Who Not How philosophy, you will learn how billionaires and successful entrepreneurs build incredible businesses and personal freedom, along with massive success.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Are you an entrepreneur, looking for investors take your venture to the next level? Do you want to start a business and wonder where to get the funds?This book reveals:* Where to to find investors and the best approaches to win their support* What investors are really looking for but wont tell you * How to persuade banks, business angels, VCs and public funders* Insider tips for compiling material that satisfies investors* Little-known strategies that will boost your successThe Startup Funding Book is about building understanding and preparing entrepreneurs for pitching their project to investors. It's also about what entrepreneurs need to do in order to develop and de-risk their startup project enough for it to become attractive to professional investors.Written by startup funding expert Nicolaj Hjer Nielsen, this book offers practical solutions and guides you step by step to secure the funds you need for your startup. Nicolaj Hjer Nielsen is a serial entrepreneur and business angel who has been building startups since 1999. He focuses on high potential startups, and has co-founded and invested in 13 companies, primarily within IT. He has experience of securing funding from all possible sources friends and family, business angels, venture capital funds and public funds. His experience is based on reviewing thousands of different investment opportunities and he knows the fundraising process from both sides of the table.By reading this book you will learn how investors think. Thinking like an investor will make you a more successful entrepreneur!

WHAT IF LIFE WASNT ABOUT DECADES OF WAGE-SLAVERY, PAYING BILLS, AND THEN DYING?Today's contemporary slavery is an implied social contract whereas a gilded cage is exchanged for voluntary indebtedness and lifelong toil, a price sacrificed by a non-redeemable fifty-years of Monday through Friday, a willful servitude in which freedom is only promised by the dawn of lifes fading twilight.' ~ MJ DeMarco HAS AN INVISIBLE SCRIPT HIJACKED YOUR LIFE?UNLOCK YOUR TRUTH. UNLEASH YOUR DREAM.Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club where membership is neither perceived or consented.The fact is, ever since you've been old enough to sit obediently in a classroom, you have been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled. As a result, your life is hijacked and marginalised into debt, despair, and dependence. Lifes death sentence becomes the daily curse of the trivial and mundane. Fun fades. Dreams die. Dont let lifes consolation prize become a car and a weekend.Recapture what is yours and make a revolutionary repossession of life-and-liberty through the pursuit of entrepreneurship. A paradigm shift isnt neededthe damn paradigm needs to be thrown-out altogether.The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional? Rewrite life's script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement.UNSCRIPT today and start leading life instead of life leading you.

Gennem et år har de to forfattere sammen opsøgt og interviewet omkring 100 redaktører, topchefer, iværksættere, udviklingspersoner og journalister både i Europa og USA. De har besøgt de medier, der er dygtigst til at nyudvikle deres journalistik og engagere deres brugere. I Den journalistiske forbindelse præsenterer forfatterne hovedkonklusionerne fra deres omfattende researchrejse.Bogen giver en lang række opskrifter på, hvordan de mest innovative nyhedsmedier i disse år lykkes med at genskabe de afgørende forbindelser til deres brugere.

'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives.Canny, infuriating, cynical and generous by turns, How To Get Rich is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.

This revised and updated edition of the #1 New York Times bestseller will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Launch is the only guide you'll ever need to achieve online marketing success.

The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie ?John Carter?, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children's book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group?the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched?regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don't know what they are doing. Somehow, we believe that this does not apply to us and to our idea?especially if we've experienced victories in the past.Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors. As Alberto writes, ?make sure you are building The Right It before you build It right?.

Billionaire oil trader Marc Rich for the first time talks at length about his private life (including his expensive divorce from wife Denise); his invention of the spot oil market, which made his fortune and changed the world economy; his lucrative and unpublicized dealings with Ayatollah Khomeini's Iran, Fidel Castro's Cuba, war-ravaged Angola, and apartheid South Africa; his quiet cooperation with the Israeli and U.S. governments (even after he was indicted for tax fraud by Rudy Guiliani) and near-comical attempts by U.S. officials to kidnap him illegally.This sure-to-make-headlines book is the first no-holds-barred biography of Rich, who was famously pardoned by Bill Clinton, and resurfaced in the news during the confirmation hearings of Attorney General Eric Holder. The King of Oil sheds stunning new light on one of the most controversial international businessmen of all time.

De fleste organisationer betragter innovation som en bibeskæftigelse. Ofte sendes medarbejderne af sted til "Brainstorm Island": et eksternt seminar proppet med trendy foredrag, kreative workshops og over entusiastiske oplægsholdere. Men når medarbejderne vender hjem igen, er det tilbage til business as usual. Innovationseksperterne Paddy Miller og Thomas Wedell-Wedellsborg foreslår en bedre metode. De anbefaler, at ledere på alle niveauer bliver "innovationsarkitekter" og skaber et økosystem, hvor folk kan være innovative som en naturlig del af deres daglige arbejde. Nøglen er at vejlede sine ansatte i det, forfatterne kalder de "5 + 1 centrale adfærdsmønstre for innovation":   Fokus er bedre end frihed. Sæt fokus på idéer, der betyder noget for forretningen Indsigt kommer udefra. Hjælp folk med at tage kontakt til nye verdener Nye idéer er aldrig perfekte. Få folk til at tweake og reframe deres oprindelige idéer De fleste idéer er dårlige. Gør folk bedre til at vælge de bedste idéer Stealthstorming virker. Hjælp folk med at navigere i det politiske landskab Kreativitet er et valg. Motivér alle til at være vedholdende i jagten på nye idéer.   Så aflys det eksterne seminar. Læs i stedet Innovation as Usual – og gør innovation til en central del af virksomhedens dagligdag.

AN INSTANT NEW YORK TIMES BESTSELLERThe founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?  Have you spent time or money on things like websites and logos, but still have no customers?  Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: Find your Creator’s Courage to overcome your fear and have fun! Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

Løser du de rigtige problemer? Har du eller dine kolleger nogensinde arbejdet hårdt med en udfordring – for derefter at finde ud af, at I fokuserede på det helt forkerte problem? Det kender de fleste. 85 procent af virksomhederne i en survey svarede, at de ofte kæmper med at løse de rigtige problemer. Det har alvorlige konsekvenser: Ledere kæmper de forkerte strategiske kampe. Teams bruger energi på ligegyldigt arbejde. Startups bygger produkter, ingen vil have. Organisationer implementerer “løsninger”, der ender med at gøre situationen værre. Spildet er chokerende. Som Peter Drucker har påpeget, er der ikke noget farligere end det rigtige svar på det forkerte spørgsmål. Det kan gøres bedre. Nøglen er reframing; en afgørende og underudnyttet kompetence, du kan tilegne dig med hjælp fra denne bog. Forfatteren Thomas Wedell-Wedellsborg bruger historier fra det virkelige liv og uforglemmelige eksempler som ”problemet med den langsomme elevator” til at beskrive sin enkle tretrins-metode – Frame, Reframe, Gå videre. Alle kan bruge metoden til at få løst de rigtige problemer. Reframing er ikke svært at lære. Det kan bruges både til dine udfordringer i hverdagen og til de største, mest indviklede problemer, du støder på. What’s Your Problem er velskrevet, gennemresearchet, internationalt anerkendt og propfuld af eksempler fra virksomhedsledere, iværksættere, konsulenter, nonprofit-stiftere og mange andre banebrydende tænkere. Læs denne bog og bliv en problemløser med superkræfter.

Ved du, hvordan du samarbejder med din lunefulde hjerne? For at præstere har du brug for en stærk og hurtig hjerne. Overophedede hjerner arbejder langsomt, og mange af os kommer til at presse vores hjerner så meget, at vi sænker vores tempo, uden at vi opdager det. Hjernefablen viser dig forskellen på sundt og usundt pres, og den åbner dine øjne for det store potentiale, der gemmer sig i din hjerne. Du får videnskabeligt funderede fakta serveret i et varmt fabelsprog, der aktiverer din huskemotor, så din nye viden lagrer sig automatisk i din langtidshukommelse, mens du læser. Og så introducerer bogen dig til en hemmelighed, der afslører, hvordan du kan skabe mere tid. "Jeg har ikke set hjerneforskning formidlet på denne måde tidligere. Denne form gør forskningen anvendelig i menneskers hverdag, og det er vigtigt.” Rune W. Berg, hjerneforsker Institut for Neurovidenskab, Københavns Universitet "Underfundig og fascinerende! Mirja har skabt en fortælling, der fanger din opmærksomhed og får dig til at glemme, at du faktisk er i gang med at lære om hjernens imponerende hemmeligheder. Fyldt med humor og gribende kendsgerninger fører Hjernefablen dig ind i en verden, hvor hemmelighederne bag effektivitet, fokus og ro bliver afsløret. Et must-read!" Marshall Goldsmith, #1 Leadership Thinker i verden (Thinkers 50), New York Times bestseller forfatter ”Det fineste og sværeste, man kan gøre i denne verden, er at tage noget, som er ekstremt komplekst og vigtigt og gøre det enkelt, sjovt og anvendeligt. Det gør Mirja Bang Hansen, og det kan fremtiden godt li’.” Anne Skare Nielsen, fremtidsforsker Universal Futurist

Im Tal der Windmühlen haben die Bewohner das Wünschen verlernt, denn sie besitzen Maschinen, die ihnen auf Knopfdruck perfekte Momente vorgaukeln. Nur Anna, die Schneiderin, hat sich das Träumen bewahrt. Und so glaubt sie ganz fest daran, dass Sie einem Riesen seinen Herzenswunsch erfüllen kann: Er möchte fliegen! Doch wie verhilft man einem Riesen dazu, schwerelos zu schweben wie eine Feder?Die farbgewaltigen Illustrationen zu Noelia Blancos fantastischer Geschichte stammen von der Argentinierin Valeria Docampo, Illustratorin des Bilderbuch-Bestsellers Die große Wörterfabrik. Auch für Im Garten der Pusteblumen setzt sie auf intensive und atmosphärische Bilder.

Hvordan laver man en markedsføringsplan?Hvad kan jeg bruge de sociale medier til?Hvor finder jeg inspiration til at skrive gode nyhedsbreve?Hvordan kan jeg bruge PR i min markedsføring?Disse og mange andre helt grundlæggende spørgsmål finder man svar på i Markedsføringshåndbogen – for små virksomheder. Det er målet med bogen at hjælpe indehavere af mindre virksomheder til at bruge både tid og penge bedst muligt i forhold til markedsføringen.Markedsføringshåndbogen giver de helt basale, hands-on og grundlæggende redskaber, der klæder læseren på til selv at løse opgaverne, men også til at blive en dygtig indkøber, når der skal købes hjælp til de opgaver, man ikke selv har lyst, tid eller kompetencer til at løse.Med Markedsføringshåndbogen – for små virksomheder får man både en praktisk gør-det-selv-bog, et let forståeligt opslagsværk og en kilde til inspiration.

The unimaginable success of a gambling and investment legend

How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.

Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text Mail on SundayTHE NO.1 INTERNATIONAL BESTSELLERThe worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, with over two million copies sold to date.Much more than a memoir, this is Sir Richard Branson s own take on his extraordinary life so far and a definitive business guide that reveals his unique philosophy of commerce, success and life.In Losing My Virginity, you'll discover how Virgin grew from a mail-order music business into a path-breaking global brand. From the $25 million Virgin Earth initiative to the launch of Virgin Galactic, this is a powerful and unique look into the life of an iconic global entrepreneur.

Forretningshistorien er historien om organisationers og virksomheders indsats for at skabe værdi under skiftende samfundsmæssige sammenhænge. Det strækker sig lige fra de ikke-markedsbaserede før-industrielle samfund via overgangen fra landbrugs- til industrisamfund og gennem industrialiseringens tre historiske faser frem til nutiden i begyndelsen af det 21. århundrede. Det er historien om, hvordan der er drevet forretning til all tider.

Denne bog giver den nødvendige viden om, hvad der skal til for at starte op som selvstændig coach - og få success med det. Bogen har en på én gang inspirerende og konkret tilgang, der gør den tilgængelig og anvendelig for enhver, som vil fra tanke til handling og rykke fremad med deres coachfirma.

Vi har længere arbejdsdage end nogensinde før. Vi får at vide, at vi er nødt til at ofre vores aftener og weekender (og i visse tilfælde endda vores familieliv og helbred), hvis vi vil helt til tops. Men en lille, men voksende gruppe iværksættere har besluttet sig for at gøre det anderledes: De opbygger multimilliondollar-virksomheder og tager sig tid til at nyde livet. Succes uden afsavn fortæller hemmeligheden bag, hvordan de lykkes med at have et liv på toppen og stadig bevare balancen mellem arbejde og privatliv.Denne bog ruster dig til at vælge succesen uden at lide afsavn. Sig farvel til den skyldbevidste e-mail-tjekning på daten, til at komme hjem, når børnene allerede er i seng, og sig ja til at have et fritids- og privatliv – og samtidig få succes i dit arbejdsliv.

THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR'Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more-not less; and the magic that can happen when a busser starts thinking like an owner.Today, every business can choose to be a hospitality business-and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.

Forfatteren af "Steve Jobs" og andre storsælgende biografier går tæt på en af vor tids mest fascinerende og kontroversielle opfindere – Elon Musk, en grænseoverskridende visionær, som har bragt verden ind i en æra af elbiler, privat rumforskning og kunstig intelligens.Walter Isaacson har fulgt Musk og menneskerne omkring ham gennem to år. Resultatet er blevet en fyldestgørende biografi om en excentrisk personlighed, der deler vandene med sin radikale risikovillighed og i sidste ende rejser spørgsmålet: Er Musks dæmoner også en forudsætning for nytænkning og fremskridt?Om forfatteren:Walter Isaacson (f. 1952) er professor i historie, journalist samt forfatter og er især kendt for at være en af vor tids største biografister med fokus på at portrættere visionære og innovative personligheder, der har sat deres præg på verden.

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company.Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again & Host of the TED podcast WorkLife