Cases in Modern Chinese Business serien - tales.dk

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Capital War

- How Foreign Companies Fight Their War in China

133,95 kr.

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.
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- 133,95 kr.
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