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Bøger i Cases in Modern Chinese Business serien

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  • - How Foreign Companies Fight Their War in China
     
    132,95 kr.

    Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

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