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Capital War - Bog

- How Foreign Companies Fight Their War in China

Bag om Capital War

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844641086
  • Indbinding:
  • Paperback
  • Sideantal:
  • 242
  • Udgivet:
  • 30. september 2014
  • Størrelse:
  • 179x255x13 mm.
  • Vægt:
  • 464 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Capital War

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

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