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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

The fifth volume in this series focuses on creating partnerships and developing new roles for libraries in the 21st century. It includes such topics such as consulting, coaching, assessment and engagement partnerships, university commercialization, adult student support, librarian-faculty partnerships in developing and supporting new academic courses, and creating and staffing the information commons. The concept of embedded librarianship is touched upon in the context of extending the role of the librarian outside the library. The chapters in this volume demonstrate that just as students are extending the ways in which they learn, librarians must embrace new roles and modalities if they are to provide the types of support required by patrons. A typical example of growing importance: massive open online courses (MOOCs) create challenges and opportunities as they are constantly evolving; they change fundamentally the way students interact with teachers, their fellow students, any course content, and existing or new library services. To survive, librarians need to be engaged in ways that push beyond current professional limits in order to better support the needs of learners. Doing this will not be an easy task, but one that librarians are certainly up to.It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the 21st-century academic library.

This volume, the second in the series Creating the 21st-Century Academic Library dealing with the topic of open access in academic libraries, focuses on the implementation of open access in academic libraries and examines the legal and practical obstacles that must be overcome in a successful transition to more open forms of scholarship.

Leading the 21st Century Academic Library: Successful Strategies for Envisioning and Realizing Preferred Futures will explore the new roles and directions academic libraries are taking in the 21st century as a consequence of visionary leadership in exploring diverse futures.

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

Volume 8 of the series Creating the 21st-Century Academic Library is focused on new services, directions, job duties and responsibilities for librarians in academic libraries of the 21st century. Topics include research data management services, web services, improving web design for library interfaces, cooperative virtual reference services, directions on research in the 21st-century academic library, innovative uses of physical library spaces, uses of social media for disseminating scholarly research, information architecture and usability studies, the importance of special collections and archival collections, and lessons learned in digitization and digital projects planning and management. Data management services are highlighted in the context of a consortium of smaller liberal arts and regional institutions who share a common institutional repository. Survey research plays a role in a number of chapters. One provides insight into how academic libraries are currently approaching web services, web applications, and library websites. A second survey is used to explore the role of librarians as web designers, and provides detailed information related to job titles, job duties, time percentages related to duties, and other duties outside of web design. Comments of those surveyed are included and make interesting reading and a deeper understanding of this new function in libraries. More generally, is a survey study exploring how librarians feel about the changes that are currently happening within the profession, as well as how these changes have personally affected their job duties and their current job assignments. Case studies are include one that features QuestionPoint in the context of a cooperative virtual reference service; another shows how research and scholarship can be disseminated using social media tools such as blogs, Twitter, ResearchGate and Google Scholar, among others; a other studies explore the importance of user engagement and buy-in before moving forward on digitization; and one shows how information architecture and usability emerge from the redesign of a public library website and whose successful completion involves user surveying, focus groups, peer site reviews, needs analysis, and usability testing. Two chapters deal with the changing legal context: the importance and understanding of copyright and author rights in the 21st-century academic library, and the basics Family Educational Rights and Privacy Act (FERPA). It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the 21st-century academic library.

Volume 8 of the series Creating the 21st-Century Academic Library is focused on new services, directions, job duties and responsibilities for librarians in academic libraries of the 21st century. Topics include research data management services, web services, improving web design for library interfaces, cooperative virtual reference services, innovative uses of physical library spaces, uses of social media for disseminating scholarly research, information architecture and usability studies, the importance of special collections and archival collections, and lessons learned in digitization and digital projects planning and management.

Cutting-Edge Research in the 21st-Century Academic Library: New Paths for Building Future Services explores examples of exciting new library services and workflows and provides opportunities for the rest of the library profession to model and adapt for their own communities and patrons.

Volume 6 of the series Creating the 21st-Century Academic Library is focused on academic library technical services operations, and ways that they have been transformed and reimagined for working in today's higher education environment.

Volume 6 of the series Creating the 21st-Century Academic Library is focused on academic library technical services operations, and ways that they have been transformed and reimagined for working in today's higher education environment.

The fifth volume in this series focuses on partnerships and new roles for libraries in the 21st century. It includes such topics as consulting, coaching, and assessment partnerships, university commercialization, adult student support, librarian-faculty partnerships, creating and staffing the information commons, MOOCs, embedding librarians, and digital badging,

Creating Research Infrastructures in the 21st-Century Academic Library focuses on research infrastructures with topics such as research and development in libraries, datasets, e-science, grants and grant writing, digital scholarship, data management, library as publisher, metadata, web archiving, and the research lifecycle.

Creating Research Infrastructures in the 21st-Century Academic Library focuses on research infrastructures with topics such as research and development in libraries, datasets, e-science, grants and grant writing, digital scholarship, data management, library as publisher, metadata, web archiving, and the research lifecycle.

Cutting-Edge Research in the 21st-Century Academic Library: New Paths for Building Future Services explores examples of exciting new library services and workflows and provides opportunities for the rest of the library profession to model and adapt for their own communities and patrons.