Bøger i Designerly serien

Kan også bestilles via mail: aauf@forlag.aau.dkHUSK at oplyse boghandlernr. i mailen. This book pushes designers to accelerate actions, get real skin in the game and let customers evaluate with their wallets to drive fast, focused, and valid product development.The challenge presented in the book requires an equal balance and integration of the designerly and entrepreneurial aspects. When partaking this challenge, we promise you beyond the design task will have real skin in every other aspect of the game. You will:• Feel 100% ownership for the business, by becoming the investor and business owner.• Experience all production considerations and issues, by becoming the producer.• Consider the ‘real’ market fit and user need, by becoming the marketing and salesperson.This book pushes designers to design for the real-world, with a 100% ownership and full consideration of the design, the business and the production aspects from the start and throughout the entire process. This book is part of the series Designerly

Kan også bestilles via mail: aauf@forlag.aau.dkHUSK at oplyse boghandlernr. i mailen. Essential thinking and doing for design students.How do you do design for the first time? Design was originally taught as an apprenticeship, because there is no one solution for, how to approach a design challenge. It is situated. It depends on the expertise of those tackling it. It depends on their circumstances and loads of other factors.Designerly Loops is an apprenticeship notebook with roadmaps, worksheets, short explainer videos and reflections:• The roadmaps will guide you in your design journey. It is kind of a map for navigating an unknown territory for the first time. We tried to lay this out to support you in moving forward.• The worksheets will suggest relevant actions and support you in more doing.• The short explainer videos will answer most of your practical and theoretical questions and also show concrete examples of different tools and techniques typically used in the design process. These videos are only produced in Danish (as a start).• The reflections will help you reflect, to become reflective in your prac tice and move up the ladder of expertise. It will help you to do and think in a focused and reflective manner.The content in the book stands on the shoulders of design thinking and designerly research, as well as our own research on how to build a design expertise. We have written it because we found, that there is missing a book that teaches design students to move forward, not only in their project, but in their enhancement of their skills within design. This book is part of the series Designerly