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The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.
Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts.
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Covers the key areas of investment, appraisal, analysis, implementation and evaluation and relates the total approach to long term business and organization viability. This title features examples and lessons from some of the world's most successful businesses, including P&O Cross Channel Ferries, Patagonia Inc, Sanyo and Semco.
Presents a fast track route to mastering effective leadership styles. This title covers the key areas of leadership styles, from developing a style to suit the situation and organizational type to cross-cultural issues and interest in 'servant leadership'.
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
Covering the key challenges of people management, this title provides examples and lessons from some of the world's most successful people businesses, including IBM Europe, Southwest Airlines, and Parker Hannifin. It also offers ideas from the smartest thinkers, including Jeffrey Pfeffer, Mark Huselid, David Ulrich, and Leif Edvinsson.
Covers the key areas of enterprise, from understanding entrepreneurial management and aligning the interests of investors and entrepreneurs to choosing your exit route and maximizing your return. This title contains examples and lessons from some enterprising companies. It includes a glossary of key concepts and a comprehensive resources guide.
covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN.
Covers the key techniques for savvy travelling, from getting competitive rates from hotels and maximising air miles, to staying healthy and keeping on top of expenses. This title offers lessons and tips from some of the world's great travel successes, and ideas from smart travellers about ecotourism, adventure travel, and retro travel.
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the technqiues to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Covers the fundamentals of vision and mission, from developing commitment and energising people to communicating consistently and nurturing corporate responsibility. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly.
Covers the key aspects of working globally, from identifying the managerial competences to dealing with culture shock and trusting your intuition to developments in communication and finding the right information. This book provides information on areas of Innovation, Enterprise, Strategy, Marketing, Finance, Operations and Technology, and more.
Helps you master global finance and macreconomics. This title covers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex risk. It includes examples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle.
Covers the key areas of recruitment and retention, from new techniques for expanding your search and finding candidates for hard-to-fill jobs to making the best hiring decision and retaining your high-performance talent pool. This title also includes examples and lessons from some of the world's most successful talent managers.
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