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Channel Management - Patrick Forsyth - Bog

- Marketing 04.07

af Patrick Forsyth

indgår i Express Exec serien

Channel Management af Patrick Forsyth
Bag om Channel Management

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841121956
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 13. december 2001
  • Størrelse:
  • 138x177x9 mm.
  • Vægt:
  • 124 g.
  • 2-3 uger.
  • 9. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Channel Management

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.

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