Bøger i M.A.K. Halliday Library Functi serien

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysiäs crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysiäs image, the national carrier and the government¿s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.

This book describes the grammar of Chinese nominal groups for the purpose of text analysis, drawing upon Halliday's systemic functional linguistics (SFL) model. Exploring the metafunctional grammatical resources in nominal groups, the book provides a new perspective on conducting text analysis by focusing on the metafunctions performed by various elements in the nominal group. The observations on nominal groups presented here are based on both a working corpus of 180 texts of various types and a large referential corpus of over 16 billion tokens. With clear descriptions of the terminology used, the book presents a case study at the end of each major chapter, which demonstrates how the grammatical resources discussed can be applied to the delicate analysis of authentic texts. This monograph is more than a grammar book, for it offers a new way to engage with a text microscopically and enables readers to approach and analyse a text by focusing on grammatical units below the clause level. The book provides an accessible and valuable resource for readers who are interested in SFL-based typological description, text analysis, translation studies between English and Chinese, English-Chinese comparative linguistic studies, and Chinese language teaching and learning.

This book features a collection of 10 interviews with Christian M.I.M. Matthiessen, who is a key figure in Systemic Functional Linguistics (SFL) and has collaborated closely with M.A.K. Halliday since the 1980s. As noted by Professor Chang Chenguang, Editor of the M.A.K. Halliday Library Functional Linguistics Series, ¿this collection of interviews serves as an important reference for scholars and students of SFL. It provides a unique perspective on the theoretical development and future outlooks of SFL, as well as Matthiessen¿s own interpretations of the theory. It also enriches our understanding of SFL and is a very useful addition to the series.¿ Written in an engaging dialogic format, the book paints a vivid picture of SFL thriving among the landscape of general linguistics and of SFL as an important tool now being applied in various areas.

The grammatical category of (sentence) mood has been of central interest to many branches of linguistics, including linguistic typology and systemic functional linguistics. This book is a successful integration of the typological and systemic functional approaches to mood, aiming to investigate the commonalities and variations across languages in both mood system and mood structure. To this aim, it establishes a geographically, genetically and typologically representative sample of 60 languages and provides detailed systemic functional descriptions of the mood system and mood structure of these languages. Based on such descriptions, it makes cross-linguistic comparisons of the mood system and mood structure of the languages in the sample. Structurally, it explores the cross-linguistic commonalities and variations in (i) the realizations of some major functional elements in mood structure, (ii) the realizations of mood options and (iii) the realizations of mood system. Systemically,it investigates how languages resemble and vary from each other in (i) the subtypes of major mood types, (ii) the organization of mood system and (iii) the semantic dimensions along which mood system is elaborated further in delicacy. Moreover, building on the descriptions and comparisons, it makes some generalizations about the structural and systemic features of mood and proposes some tentative explanations for the commonalities and variations languages display in mood system and mood structure. This book is an empirical and holistic approach to the typology of mood and contributes to a deeper understanding of the grammatical category. It is of special interest to systemic functional linguists, typologists, grammarians and descriptive linguists.