Bøger i Management for Professionals serien

This book aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes warranty management practice, reverse logistics, product reliability engineering, data statistics and analysis, industry 4.0 and artificial intelligence, circular supply chain and sustainable design, and other basic theories and case descriptions.  The author has many years' experience in academic and industrial management, and provides a management framework that especially takes into account (1) the implementation aspect - promotion of warranty plan and statistical analysis of data; (2) strategic aspect - digital application and sustainable development, with an overall system building point of view to describe the steps of warranty chain management step by step.  There are rich industry cases in this book which has highly reference value for students, researchers and practitioners. Also this book fits to be used as teaching and training material in engineering management, which builds an overview of the product life cycle management from warranty service till the recovery stage.

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world¿s economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China ¿ a country with radically different business rules and cultural background ¿ poses a substantial risk.This book provides comprehensive insights into the fast-changing business world in China. Based on the authors¿ theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from Chinäs international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad.Readers with an interest in doing business in China will find this book particularly valuable.

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.

This book aims to provide the industrial upgrading and business scenario improved and boosted by 5G, as well as to forecast the typical industry application with a 6G vision. At the beginning of the book, it builds an overview of how 5G stimulates industrial transformation in the global digitalization wave, involving its commercial use, policy support, and application development around the world. Also it summarizes the main challenges of 5GtoB in large-scale replication from the perspective of methodology and deduce its development path and future form oriented to XtoB. The author demonstrates the typical applications of 5G in key industries based on a large number of practices and propose common capabilities and essential components for large-scale replication, and details the progress in the convergence of 5GtoB and industry standards. It presents the 6G vision and innovative ToB enabling technologies and describe key technologies, including semantic communication, on-purpose network, and cell-free ultra-massive cooperative MIMO. As conclusion, it forecasts the typical industry applications of 6G, such as metaverse, man¿machine interaction, and hyper-connected future city.

This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It describes how to manage the value change from the supply side combining all functions of the value chain and contains best practices in performance, particularly in the production, trading, service, and information industries. It explores such topics as integrated management systems (IMS), extended reality, artificial intelligence, and environmental social governance (ESG). Industry examples and case studies are used to reveal the diversity of opportunities for QM methodologies and principles. This book is an ideal guide for professionals and practitioners who wish to incorporate QM concepts to achieve a competitive advantage across all business functions.

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

This book offers a comprehensive approach to organizational excellence based on the author¿s vast experience in managing excellence at highly innovative and dynamic organizations. It integrates various approaches into a consistent view of achieving excellence in the context of dynamic technological and societal developments. Starting from purpose and mission, it describes stakeholder mapping and analysis, and process and quality management. In turn, it sheds light on how to deal with business dynamics of various types and demonstrates how quantum-mechanical models can help to understand and manage dynamic organizational processes. The book then introduces readers to result measuring and performance management, followed by organizational learning and rewards and recognition. Moreover, it discusses (innovation) ecosystem leverage and organizational culture management as further important capabilities of excellent organizations. Best practices in corporate social responsibility and environmental, social and governance aspects are fully integrated throughout the book, which concludes by explaining how the UN Sustainable Development Goals can be applied to optimize business initiatives. The book is intended as a source of inspiration for managers working under highly dynamic organizational conditions, helping them take their businesses to higher levels. It also provides valuable industrial insights for scholars with an interest in organizational excellence.

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers¿ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries.This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The bookis also useful for supplier and customer representatives who are connected with customer success management activities in their daily business.

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Professional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully understand the complexity of the challenge (organizational structure, employee empowerment, change management, etc.) and therefore do not include all aspects in the planning and implementation of their data governance. This book explains the driving role that a responsive data organization can play in a company's digital transformation. Using proven process models, the book takes readers from the basics, through planning and implementation, to regular operations and measuring the success of data governance. All the important decision points are highlighted, and the advantages and disadvantages are discussed in order to identify digitization potential, implement it in the company, and develop customized data governance.The book will serve as a useful guide for interested newcomers as well as for experienced managers.

This book examines intellectual property (IP) as an important value driver for start-ups. Businesses of all sizes are inevitably confronted with intellectual property issues at some point, but start-ups and their collaborators face unique challenges and opportunities in IP management. Identifying, generating, and exploiting intellectual property can lead to sustainable competitive advantages and avoidance of risks. Many start-ups sense the complexity of IP management and therefore place their energy elsewhere. However, the clear conclusion to be drawn from this unique collection of contributions is that putting an IP management strategy in place is critical to the successful development of a business. Prof. Dr. Martin A. Bader and Prof. Dr. Sevim Süzerölu-Melchiors have years of experience as consultants, entrepreneurs, business owners, and researchers where they saw firsthand the need for a comprehensive yet practical resource for start-ups and their key stakeholders.This book explores different perspectives in dealing with IP from six different angles: the start-up¿s view, the investor¿s view, the corporation¿s view, the university¿s view, the global IP office¿s view, and the advisor¿s view. Each section consists of chapters written by leading experts from around the globe including Silicon Valley, Canada, Israel, Switzerland, Germany, Finland, France, Australia, Brazil, India, Japan, Singapore, and South Africa. Contributors bring practical experience from a wide range of sectors, such as information and communication technology, software, artificial intelligence, machine learning, cybersecurity, industrial automation, internet of things, life sciences, pharma, crop science, biotech, medtech, mining, sustainability, climate tech, and even quantum technologies. This timely publication serves as a guidebook for entrepreneurs and other key stakeholders in the start-up ecosystem. It empowers founders to develop their own IP management strategyto mitigate risk, create and capture value, and lay the groundwork for sustainable growth. An essential reference for start-ups to achieve business excellence.¿This edited book volume offers valuable insights, bringing together perspectives of key stakeholder groups from a wide variety of innovation ecosystems ¿ an invaluable resource.¿ ¿Carsten Fink, Chief Economist, World Intellectual Property Organization, Geneva¿A timely book for those wanting a clear overview of the issues the different players encounter in the start-up ecosystem. A useful resource indeed. Congratulations to the editors and team.¿¿Audrey Yap, Managing Partner YUSARN AUDREY LLC, Past President LESI, Chairman Singapore Innovation & Productivity Institute, Singapore¿A ¿must read¿ for all innovators in the start-up world. It is truly a fantastic book and one I would recommend being bought and read (in full)!¿¿Laurence Freeman, Professor (Adjunct), CU Denver Business School, Jake Jabs Center for Entrepreneurship, Denver, Colorado, United States

The book aims to present a multi-dimensional view on the blockchain-driven supply chain management and its linkage with open innovation, digital technologies, supply chain sustainability, mapping, visibility, and resilience. It offers topic from three important themes: first, what is the architecture and design of BCSCM and how does it differ from the conventional supply chains; second, performance impacts of BCSCM; and third, implementation challenges and role of leadership. Hence, the book provides a diverse perspective on the understanding, architecture, impacts, and implementation of blockchain-driven supply chain management. It shows the importance of blockchain-driven supply chain management for contemporary organizations: how it contributes to supply chain traceability, resilience, and sustainability.The book also demonstrates as to how adoption of blockchain-driven supply chain management requires to consider intangible forms of intellectual capital (human, processes,and relationships), which is different from more traditional forms. This is a book for supply chain management practitioners, researchers, and academician who want to understand the role of blockchain in supply chain, for supply chain managers who want to be at the cutting edge by adopting the BCSCM, for those early in their careers who seek a challenging new path, and for the top-level managers of the world who have their eye on the future.

The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect efficiency in a continuous and sustainable manner. Waste is the output of a process that cannot be of further use, while value is a matter of valuation, a process whose output we conceive to be of further use. Value and waste are not antithetical, they are just not comparable issues. We achieve added value to the modern Lean Enterprise through synergies that bring sustainable economic benefits to the company. Such synergies use the complementarity theory developed by Milgrom and Roberts in 1990 on the principle that we can achieve maximal gains via the joint investment on complement activities and not investing. Complementarity is not something specific to Lean Enterprises; however, Lean Enterprises can benefit the most from such a concept. The reason is that Lean uses the principle of achieving more with less effort. Less effort does not mean the use of fewer resources, but the use of resources in a complementary way in order to achieve more, rather than using them. Complementarity is a feature by design. Complementarity by design will help modern Lean companies have an easier transition in the digital era and the new world of Industry 4.0. In this second edition, we have preserved the method of how to achieve Lean and have enhanced it to show how to move towards modern Lean within Industry 4.0 paradigm. However, if a company has not yet made the Lean step, there is no need to make that step first before yielding the benefits. Technology is the key. Modern Lean Enterprise strengthens out of the old paradigm into the new one of Industry 4.0. Because of evolution, such an enterprise achieves optimal technological complementarity necessary for synergies that sustain increasing profits.

This book illustrates how to access the right information for making the best decisions during turbulent times. It is written from an experienced-based perspective that is beneficial for those looking for the development and improvement of the decision-making process. The approach is centered on the author's experience in developing and implementing effective and efficient approaches to decision-making in business and government. Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether it be large or small.For decision makers and those providing market information for making decisions, this book provide guidelines for a framework which includes systems thinking. For those interested in change management and corporate governance, the book presents examples where it was done well and some examples where it was not and the ensuring consequences.

This book selects Chinese excellent enterprise management cases, integrating into the education system of business schools, sharing "e;China's new story"e; to readers, and boosting the process of national economic construction and enterprise transformation.Chinese enterprises face unprecedented opportunities and challenges under the circumstance of fast-changing technology, economy, and political environment. In the face of various uncertainties, they have risen to prominence and constantly summed up enterprise management concepts and practical experience suitable for their own development to reshape their competitive advantages and enhance their market value.Based on the investigation, this book covers the major theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. We hope that readers can get some valuable practical experience and enlightenment from the practices in these fields.The book also includes two case study guides, which guide readers to form a case study's thinking. It also encourages readers to broaden their learning ideas on management.

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges?The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

In times of globalization, digitalization and demographic change, the COVID-19 pandemic has shown us the fragility and complexity of the world of work. It represents the peak of a process of change in the world of work in economic, social, socio-political and individual psychological terms.This book outlines how effective and future-oriented human resource management can look like in times of demographic and technological change on the one hand and the immediate and lasting effects of the coronavirus pandemic on the other hand. It provides the tools for effective human resource management, summarized in the following seven success factors: demographic-oriented recruitment, strength-oriented workforce deployment, age-appropriate HR development, new generation contract, family and gender, the vital employee, management of interests and expectations.The aim of the book is not only to provide solutions to problems caused by the changing world of work and the pandemic, but also to show how success factors can emerge from these inevitable phenomena. It will be of interest to professionals in the field of human resource management.