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Contains contributions by leading scholars in the field of strategic alliance research. The nine chapters in this volume cover a number of significant topics that speak to the emerging perspectives in the area of behavioral strategy.
Contains contributions by scholars in the field of behavioural strategy research. Chapters deal with a number of significant issues relating to how behavioural strategy may serve to create competitive advantage, covering topics such as decision change timing, top management regulatory focus, and cognitive foundations of pricing decisions.
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