Bøger i The AFP/Wiley Fund Development Series serien

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable.

Praise for Endowment Building "This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals.

Building the Rainmaker Board: Motivation, Inspiration, and Empowerment shows nonprofit managers how to introduce reluctant board members to fundraising in ways that make them feel comfortable. It offers a structure to motivate, inspire and empower board members so that they can become productive fundraisers.

One of the most significant factors in the success of any fundraising program is the number, quality, and commitment of volunteers used to guide, implement, and promote the organization's fundraising efforts. This book examines methods for recruiting volunteers and the materials needed to implement a successful recruitment strategy.

Leading Up centers around a model created by the authors that exemplifies the concept of leading from the middle. The model is based on achieving a balance among organizational leadership requirements; positional leadership responsibilities, needs, assignments, demands; and the development and use of personal leadership traits.

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.

The nonprofit leader's complete source on setting, pursuing, and meeting building campaign goals Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project.

Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves.