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Part of the bestselling Ultimate series, this is the ideal book for beginner 4WD enthusiasts.

Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.

From focaccias to pan pizza and the deep-dish delight of Chicago-style, Pizza: The Ultimate Cookbook will capture your taste buds and your imagination.

Mexican Food: The Ultimate Cookbook is a beautiful and thorough collection of recipes drawn from the many rich traditions of Mexican cuisine and inspired by contemporary influences.This comprehensive guide takes you on a tour of Mexican cuisine. From Indigenous traditions to colonial influence and beyond, Mexico has absorbed different local and foreign influences for generations, which is what makes the country's food so delicious and varied. With these recipes, you can enjoy dozens of bold entrees, sauces, salsas, sides, beverages, and desserts, alongside tips and techniques that help you extract maximum flavor from each ingredient. In this collection you will find: - 300+ easy-to-follow recipes that utilize regional authenticity and modern flair. - Stunning original photography and illustrations that will inspire you to make these mouthwatering meals. - Insights and recipes from industry insiders. - Comprehensive breakdowns of elemental ingredients like masa, chile peppers, epazote, and mezcal. - A fascinating history of this culture's cuisine. This cookbook captures the spirit of this cuisine and provides a detailed look into the diverse approaches that shaped Mexican tradition over the centuries. Spanning coastal delicacies, hearty mountain dishes, and delicious street tacos, the recipes in Mexican Food: The Ultimate Cookbook reflect the many types of Mexican food.

Gear up to learn all about Africa's unique wildlife, including lions, elephants, cheetahs, zebras, giraffes, hippos, gorillas, rhinos, and so many more!

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.

Dive into the wild world of sharks! Get up close to learn the truth behind these fantastic, ferocious fish with famed National Geographic photographer and explorer Brian Skerry.

Welcome to the hidden world of the most popular bugs on Earth. Opening the beautiful and accessible pages of this book is like turning over a series of stones under which you'll find a fascinating array of the world's coolest creepy-crawlies.

Finally, a world guidebook for both skiers and snowboarders with insider tips, as well as great photos.

Unpack the full culinary potential of meat with Butchery.

A guidebook to Australia’s premier wine and gourmet regions.

Part of the bestselling Ultimate series, this is the guidebook to inspire your next caravanning holiday.

Part of the bestselling Ultimate series, this is the guidebook to inspire your next walking adventure.

Can a sitting President be impeached for treason, bribery, high crimes or other misdemeanors? All experts say the answer is yes. The House of Representatives would present their case and, if a simple majority voted to impeach the President, it would then go to the Senate. After hearing the case, the Senate would have to have a two-thirds majority to impeach and remove the President. In the first book, in the Ultimate Series, a NIB Agent, Joe Smith, discovers what he thinks is a plot against the President and Vice President in The Ultimate Deception.Follow along as Joe Smith tries to figure out if the plot is real or a hoax. 297 pages Paperback

A beautiful and thorough collection of authentic Italian recipes with over 300 delicious dishes.

Seafood: The Ultimate Cookbook is a beautiful and thorough collection of recipes drawn from the many rich traditions and contemporary influences found around the world.

Part of the bestselling Ultimate series, this is the definitive guide to cycling in Australia.

With over 300 recipes, Baking: The Ultimate Cookbook provides you with everything you need to know to master the craft of baking!Baking is a rewarding craft. It is also a demanding one that requires precision and flawless technique. Baking: The Ultimate Cookbook provides everything you need to become a master, featuring over 300 recipes tested and authored by professional pastry chefs, insightful breakdowns of essential techniques and key ingredients, and stunning original photography. Whether you're trying to perfect a sourdough starter or just eager to soothe a craving for something sweet, Baking: The Ultimate Cookbook ensures you're always positioned to succeed.

Whether you're in the mood for cake, pie, cookies, candy, or ice cream, the more than 300 recipes mean you'll have no trouble satisfying your cravings.

Meat: The Ultimate Cookbook is the definitive guide to preparing meat. What is better than that first bite of a succulent steak prepared to perfection as a rush of dopamine overcomes your senses? Meat has been part of every culture since we learned to hunt. Competitions have ensued to determine who has the best meat recipe around. Many parties find attendees hanging out around grills waiting for the perfect main course to be ready. This is the only cookbook the omnivore in your life will need, and inside you will find: - Over 300 mouthwatering, internationally inspired easy-to-follow meat recipes - Chapters designed specifically for beef, pork, lamb, goat, wild game (like venison), and poultry - Gorgeous original photography that brings the recipes to life - Interviews with notable farmers and chefs - Butchering techniques - A guide to brines, rubs, and sauces - Sides, salads, and accompaniments that take your meat to the next level No matter if you are using the oven, grill, Dutch oven, or a skillet, chef and restaurateur Keith Sarasin details how best to respect the hard work and energy required to bring meat from the fields to the table.

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal whats going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, Search Extensions have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy call me buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from todays search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information tohelps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the topten hottest WordPress plugins for top traffic boost. A local SEO section showsreaders how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource sectionincludes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich joined by YouTube-savvy entrepreneurs reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brands success one pin at a time.

An inspirational and practical guide to 20 of the best touring routes around the world by bike

A young woman is murdered while cycling in the Blue Ridge Mountains. Henry Lawter, a meth addict, confesses. He is tried, convicted, and sentenced to death. On appeal, the conviction is reversed because Lawter could not hear the Miranda warning-he was temporarily deaf, having pierced his own eardrums with an ice pick. He must be released.Judge Raleigh Westlake, who presided over the trial and sentenced Lawter, cannot tolerate this injustice. He forms a vigilante tribunal with four others. Robert Crenshaw, Westlake's protégée and an Assistant US Attorney, serves as the tribunal's prosecutor. David Johnstone, defense lawyer, acts as attorney for the accused, though the verdicts and sentences are pre-ordained. Marcus Cunningham and Ignacio Perez, two US Marshals and ex-Marines who protect the Judge and his federal courtroom, apprehend the criminals and carry out the sentences. The cabal captures Lawter on a Florida beach. This time there is no reprieve. Lawter is put on trial in a secret courtroom inside a semi-trailer and found guilty again. He is executed by a heroin overdose masked as suicide.Crossing the line is not easy. Westlake has been a federal judge for a dozen years. As he levies secret justice on each criminal, Westlake grapples with his Cherokee heritage, his Catholic faith, and his waning trust in the judicial system. He is not sure which one will win out.A woman who made and distributed pornographic videos of her children is the next target. She escaped prosecution by turning government informant. Judge Westlake puts her on trial in the trailer and finds her guilty of heinous victimization of her kids. When promised a gruesome execution, she commits suicide.The third target is an alcoholic baseball star who ran over five people in a cross-walk. A Savannah judge metes out a sentence of 30 days in an addiction clinic, a miscarriage of justice Judge Westlake cannot abide. The baseball player must answer for his crimes. Convicted of manslaughter and squandering second chances, the young prodigy is plied with the alcohol he so craves, put behind the wheel of his SUV, and pushed off a bridge into the Savannah River.The tribunal's clandestine efforts produce only a small ripple in the cesspool of criminals. The Judge is unsated. He wants to send a message.The fourth target is a US Congressman who has perpetrated a massive Ponzi scheme, bilking thousands out of their savings. He avoids prosecution through a network of shell companies, lawyers, and political connections. When the Department of Justice declines to prosecute Representative Lyle Walker for securities fraud, the voices of thousands of victims are ignored. The cabal captures the Texas Congressman and tries him in the trailer. He admits his crimes, as they all do. Congressman Walker is convicted of excessive greed and sentenced to death by rattlesnake. The group sends a public message to other criminals: someone is watching.After the Congressman's assassination, the FBI launches a nationwide manhunt for the vigilantes. The FBI plants a false lead and Crenshaw, believing their capture is imminent, confesses the secret tribunal to his boss, United States Attorney Caroline Bannister. Caroline was on the trial team that convicted Henry Lawter, only to see him set free. She too has lost faith in the system. Her sister was murdered in a drug slaying 25 years earlier. The killer has not been caught.Feigning an investigation into Westlake's criminal enterprise, and promising Crenshaw full immunity, Caroline invents a rendezvous with the FBI to capture Westlake and his cohorts. In a surprise finale, Crenshaw is dead. The FBI has not been informed of the secret tribunal. Caroline must confront the cabal alone.