Medievidenskab: internet, digitale medier og samfund

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management.Reflecting the demands of contemporary practice, advice onself-care is also provided, helping to protect emerging social media managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills.The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.

This Element focuses on Sleep No More, the iconic immersive theatre production of Macbeth produced by the British company Punchdrunk. Sleep No More and the Discourses of Shakespeare Performance frames this Shakespeare adaptation as part of a system of ghostly citationality through which audiences understand the significance of the past in performance today. Moreover, despite its seemingly analog format, Sleep No More is discussed as a valuable site for media research. And the concept of 'uncanny spectatorship' is introduced to describe audience practice in Sleep No More and other performance contexts. Ultimately, this Element offers readers the opportunity to explore a set of concepts that are significant to the study of Shakespeare in performance and to consider the ways in which audiences interact with bodies, spaces, text, and media in Sleep No More and other immersive experiences.

This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 7th International Conference on Digital Design and Communication, Digicom 2023, held on November 9-11, 2023, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

This book takes an ethnographic approach to discuss the policy practices within China's broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of China's national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases investigated include China Central Television (CCTV) Documentary, China Global Television Network (CGTN), and the Shanghai Media Group (SMG), as well as co-productions made by CCTV and international media firms, including the BBC, Discovery and the Japan Broadcasting Corporation (NHK), in a book that will interest scholars of Chinese politics, media studies, and sociology.

Teniendo en cuenta la frecuente invisibilidad del cine de mujeres y del cine queer en los manuales de historia del cine, el presente volumen se dedica a un estudio transnacional de cuestiones de construcción de género, cuerpo, mirada, queerness y deseo femenino en la cultura fílmica y televisiva de lenguas románicas desde un punto de vista estético, epistemológico, y transmedial. El volumen se entiende como una invitación a viajar por nuevas cartografías del deseo: siguiendo las huellas de una historiografía transnacional del cine y de la cultura audio-visual que ofrece figuras del pensamiento y del deseo nómadas y que huye voluntariamente de los conceptos binarios de una biopolítica normativa para proponer una cartografía alternativa del deseo femenino y queer.

The Covid-19 pandemic has ushered in an era of unprecedented change, fundamentally reshaping the fabric of our global society. This book, drawing from an international congress of scholars in Medical Humanities and Media Studies, explores the profound impact of the pandemic on Ibero-America, shedding light on the intricate web of historical antecedents, societal structures, and contemporary consequences. It delves into the pandemic¿s role as a crucible for social inequalities, revealing the unique challenges faced in Ibero-America, such as informal labor markets and healthcare access disparities. From politics to culture, this collection of essays examines the multifaceted responses to the pandemic, probing the intricate dance between state control, economic dynamics, and cultural creativity. It also offers a comparative lens on past health crises and their resonance in literature and media.

Narrative strategies, immersion, interaction, participation, identification, multimodality, characters and the connection between physical and fictional or virtual worlds: the fields of inquiry into the complex relationship between live performance and video games are numerous and diverse. For the first time, this collection brings together international researchers and artists to explore this relationship in a variety of essays. The contributors to this volume focus on reciprocal inspirations, appropriations and transfers applied by theatre artists, game designers and researchers. They analyze several artistic forms such as VR performance, immersive theatre, speedrunning or Game-Theatre.

"Olle & Einar: Uppfostran i en digital värld" är en bok som tar upp det komplexa landskapet kring barns digitala uppväxt. I en era där skärmar är en integrerad del av vardagen, utforskar författarna det dubbla ansvar som föräldrar och samhället har gentemot den unga generationen. Boken lyfter fram digitala utmaningar och erbjuder strategier för att guida barn genom den teknikdrivna världen. Från att förstå den digitala generationen till att hantera skärmtid och främja digital kreativitet, belyser den viktiga aspekter av barns utbildning och växande i en digitaliserad tid. Genom insiktsfulla resonemang och praktiska råd erbjuder boken en vägledning för föräldrar och vårdnadshavare som strävar efter att navigera säkert och medvetet genom den digitala djungeln.

This book develops a philosophy of the predominant yet obtrusive aspects of digital culture, arguing that what seems like insignificant distractions of digital technology such as video games, mindless browsing, cute animal imagery, political memes, and trolling - are actually keyed into fundamental aspects of evolution. These elements are commonly framed as distractions in an economy of attention and this book approaches them with the prospect of understanding their attraction, from the starting point of diversions. Diversions designate not simply shifting states of attention but characterize the direction of any system on a different course, a theoretical perspective which makes it possible to investigate distractions as not only by-products of contemporary media and human attention. The perspective shifts from distractions as the unwanted and inconsequential to considering instead the function of diversions in the process of evolutionary development. Grounded in media theory but drawing from diverse interdisciplinary perspectives in biology, philosophy, and systems theory, this book provocatively theorizes the process of diversions - of the playful, stupid, cute, and funny -  as significant for the evolution of a range of organisms. 

The global COVID-19 pandemic, the resulting lockdown imposed in many countries, as well as related safety measures taken by governments and authorities, have posed significant challenges to classical music culture. However, they may also have had a stimulating effect on music festivals and opera houses¿ streaming offerings. This book brings together experts from the fields of musicology and music management to share their current empirical research findings on the pandemic-evoked digital transformation of the classical music scene, addressing either the institutional or the reception perspective. Furthermore, it documents discussions with opera dramaturgs and artistic directors, as well as music managers and event producers in the classical field, to share their practical lockdown experiences and current strategies in dealing with the digital transformation of opera. In this way, the volume combines the perspective of academic researchers with that of practitioners in the field. This book is particularly useful for students and researchers in music and media management, as well as musicology. It is also intended to help practitioners from concert houses and opera management, such as dramaturges, artistic directors, marketing and communication directors.

The first full account of the Slenderman stabbing, a true crime narrative of mental illness, the American judicial system, the trials of adolescence, and the power of the internetOn May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two twelve-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman.” Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.Slenderman: Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls tells that full story for the first time in deeply researched detail, using court transcripts, police reports, individual reporting, and exclusive interviews. Morgan and Anissa were bound together by their shared love of geeky television shows and animals, and their discovery of the user-uploaded scary stories on the Creepypasta website could have been nothing more than a brief phase. But Morgan was suffering from early-onset childhood schizophrenia. She believed that she had seen Slenderman long before discovering him online, and the only way to stop him from killing her family was to bring him a sacrifice: Morgan’s best friend Payton “Bella” Leutner, whom Morgan and Anissa planned to stab to death on the night of Morgan’s twelfth birthday party. Bella survived the attack, but was deeply traumatized, while Morgan and Anissa were immediately sent to jail, and the severity of their crime meant that they would be prosecuted as adults. There, as Morgan continued to suffer from worsening mental illness after being denied antipsychotics, her life became more and more surreal.Slenderman is both a page-turning true crime story and a search for justice.

. Podcast der Autorin umfasst über 170 Folgen mit über 100.000 Downloads. Unterhaltsam, praktisch und ohne Geschwätz geschrieben. In der Theorie verwurzelt, aber mit Erfahrungen aus der PraxisEs gibt so viel Marketing-Expertise da draußen, aber woher soll man wissen, worauf man hören soll? Wie setzt man dieses Wissen um? Wo soll man anfangen? Hier werden die Grundlagen des Marketings behandelt - ehrlich, praktisch, fesselnd und umsetzbar.

This book provides an analysis of the various challenges and opportunities facing the Japanese broadcasting industry. It is the first book in English that explores how Japanese broadcasting, especially commercial broadcasting, fulfills its social mission under the threat of the increased popularity of Internet-based media services as it reexamines the role and nature of broadcasting. During a series of disasters and the spread of the new coronavirus in Japan, while varied media connected people and supported socio-economic activities, broadcasting continued to be the most trusted. However, as Internet media attract increasing attention, the trend in broadcast viewership is downward. Commercial broadcasting, in particular, will be strongly affected by that trend and the impact of the shrinking population. Recognizing that such dramatic technological and environmental changes are under way, in addition to the eleven researchers participating in the visiting researcher committee at the Research Institute of the Japan Commercial Broadcasters Association (JBA), four research collaborators and the secretariat (director of the JBA) have contributed to this book. They have taken up issues related to challenges and opportunities for the broadcasting industry based on their respective areas of awareness of the problems, including policies for broadcasting, fake news, disaster responses, viewer trust in television programs, competition with Internet-based services, and the business model for broadcasting.

This volume showcases innovative research on dialectal, vernacular, and other forms of "e;oral,"e; speech-like writing in digital spaces. The shift from a predominantly print culture to a digital culture is shaping people's identities and relationships to one another in important ways. Using examples from distinct international contexts and language varieties (kiAmu, Lebanese, Ettounsi, Shanghai Wu, Welsh English, and varieties of American English) the authors examine how people use unexpected codes, scripts, and spellings to say something about who they are or aspire to be. This book will be of particular interest to students and scholars interested in the impact of social media on language use, style, and orthography, as well as those with a broader interest in literacy, communication, language contact, and language change.

This edited book explores and illustrates successful practices for online assessment and community-building, based on the authors' own classroom practice during and in the immediate aftermath of the pandemic. The authors argue that what has happened during the coronavirus pandemic has fundamentally changed perspectives on language education, and that if the importance of using online teaching tools in the classroom was dimly understood before the crisis, the language teaching establishment has now fully realized their potential and must continue exploring this further, even as the option to return to in-person teaching becomes widespread. Ranging from online activities to course design, the volume presents a comprehensive outlook at distance learning in modern foreign languages. It does so by focusing on those two aspects that, within an emergency scenario, have proven most challenging, namely: how to assess students in a non-controlled environment and how to foster a sense of community from the confinement of our isolated learning spaces. This book will be of interest to academics and practitioners in Language Education, as well as teachers and teacher trainees.

Available Open Access digitally under CC-BY-ND licence This book pulls back the curtain on the link between activism, media and technology in the quiet times of politics when people are not protesting. Introducing the novel concept of the 'data stream', it explores the intricate ways in which activists interact daily with various types of data and how they navigate the impact of digitalization and datafication on today's grassroots politics. Through rich, empirical data from Greece, Spain and Italy, Activists in the Data Stream makes a nuanced contribution to our understanding of activists' daily political engagement in an ever-changing media and political landscape.

This book argues that there are constant formations of online public spheres in present-day China, prompted by never-ending news. It contends that these publics are chronic, although individually they are usually transient. They are networked, which enables them to go viral in hours, and they may engender unexpected consequences. These features explain why online public spheres survive in China even though censorship and information manipulation are pervasively and strategically maneuvered to guide or manufacture "e;public opinion"e;. The book also proposes that there are deeply entangled structural factors bolstering China's online news-prompted public spheres: the continuous flow of news information, the countless public spaces facilitated by China's digital infrastructure and the rise of rights-conscious netizens. Pushing forward a new way of conceptualizing the idea of public spheres, this book contends clearly that public spheres are most often sparked by chronic news in today's media-saturated societies. Delving into the life cycles of public spheres, it goes beyond static analysis of individual public spheres and instead studies their five qualities, which, except for the networked quality, have never been systematically addressed in scholarship. 

This book, adhering to the dominant and critical approaches in communication studies, explains new theoretical concepts with examples, their definitions and pioneers. Under the heading of dominant approaches, the language of new media, participatory culture, network society, technological transformation and persuasion technology approaches are defined. In the context of critical approaches, the concepts of simulacrum, digital socialism, online movements, surveillance society, digital labour, digital loneliness, collective intelligence and political economy are explained. In the new terminologies section, the concepts of big data, artificial intelligence, semantic web, digital addiction, mixed reality and digital diseases are given in the context of the concept of virtuality.

This edited collection examines women journalists' experiences and obstacles in South Africa's (SA) democracy. They exercise power, and add a vital diversity, but they are routinely harassed in the online social media space of big tech companies such as Twitter and Facebook by populist and corrupt politicians and their supporters. Using SA as the case study, this book examines attempts to curb women journalists' freedom combining theory and  first-hand accounts. The target audience for the book includes scholars of political philosophy, gender, media, communications, NGOs, media freedom activists and journalists.

This book includes chapters which discuss effective and efficient approaches in dealing with various aspects of social media analysis by using machine learning techniques from clustering to deep learning. A variety of theoretical aspects, application domains and case studies are covered to highlight how it is affordable to maximize the benefit of various applications from postings on social media platforms. Social media platforms have significantly influenced and reshaped various social aspects. They have set new means of communication and interaction between people, turning the whole world into a small village where people with internet connect can easily communicate without feeling any barriers. This has attracted the attention of researchers who have developed techniques and tools capable of studying various aspects of posts on social media platforms with main concentration on Twitter. This book addresses challenging applications in this dynamic domain where it is not possible to continue applying conventional techniques in studying social media postings. The content of this book helps the reader in developing own perspective about how to benefit from machine learning techniques in dealing with social media postings and how social media postings may directly influence various applications.

Despite a variety of theoretical and practical undertakings, there is no coherent understanding of the concept of scale in digital history and humanities, and its potential is largely unexplored. A clearer picture of the whole spectrum is needed, from large to small, distant to close, global to local, general to specific, macro to micro, and the in-between levels. The book addresses these issues and sketches out the territory of Zoomland, at scale. Four regions and sixteenth chapters are conceptually and symbolically depicted through three perspectives: bird's eye, overhead and ground view. The variable-scale representation allows for exploratory paths covering areas such as: theoretical and applicative reflections on scale combining a digital dimension with research in history, media studies, cultural heritage, literature, text analysis and map modelling; creative use of scale in new digital forms of analysis, data organisation, interfaces and argumentative or artistic expressions. Zoomland provides a systematic discussion on the epistemological dimensions, hermeneutic methods, empirical tools, and aesthetic logic pertaining to scale and its innovative possibilities residing in humanities-based approaches and digital technologies.

Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a 'neoliberal authentic' that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.

"Our Next Reality does a fantastic job of giving a balanced and insightful analysis to some of the most pressing questions our society will face in the near future. The material is data driven, digestible, and very actionable." RAY KURZWEIL, Author/Entrepreneur/Futurist"A wide-reaching exploration of the intersections between AI, VR and AR: it's a mind-opener, and a source of reflection on how transformative and still unknown the future of communication, personal technology and even personal privacy might become." SCOTT STEIN, Editor at Large, CNETOver the last 100 years, technology has changed our world. Over the next decade it will transform our reality.We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. Powered by immersive eyewear and driven by interactive AI agents, this new age of computing has the potential to make our world a magical place where the boundaries between the real and the virtual, the human and the artificial, rapidly fade away. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, deeply compromising our privacy, autonomy, agency, and even our humanity.In Our Next Reality, two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can. With a Foreword by renowned author Neal Stephenson and section contributions from industry thought-leaders such as Peter H. Diamandis, Tom Furness, Phillip Rosedale, Tony Parisi, Avi Bar Zeev and Walter Parkes, this book answers over a dozen of the most pressing questions we face as artificial intelligence and spatial computing accelerates the digitization of our world. Find out why our actions in the next decade could determine the trajectory of our species for countless millennia."For anyone who wants to use AI and XR to help build the future, read this book to help you skillfully navigate a future of unprecedented danger and promise." JASON HINER, Editor in Chief, ZDNet"Our Next Reality really is a must-read for anyone who wants to prepare for the massive AI and XR driven disruption coming our way." CHARLIE FINK, Author | Adjunct | Forbes Tech Columnist

Bookshelves in the Age of the COVID-19 Pandemic provides the first detailed scholarly investigation of the cultural phenomenon of bookshelves (and the social practices around them) since the start of the pandemic in March 2020. With a foreword by Lydia Pyne, author of Bookshelf (2016), the volume brings together 17 scholars from 6 countries (Australia, Canada, Germany, the Netherlands, the UK, and the USA) with expertise in literary studies, book history, publishing, visual arts, and pedagogy to critically examine the role of bookshelves during the current pandemic. This volume interrogates the complex relationship between the physical book and its digital manifestation via online platforms, a relationship brought to widespread public and scholarly attention by the global shift to working from home and the rise of online pedagogy. It also goes beyond the (digital) bookshelf to consider bookselling, book accessibility, and pandemic reading habits.

Bogens primære formål er at argumentere for, at vi må få mennesker og det analoge liv med ind i den digitale verden, hvis vi i fremtiden skal have meningsfulde liv og et sammenhængende samfund. Kløften mellem det analoge og det digitale liv bliver stadig større, og de negative konsekvenser er kun alt for tydelige i vores verden. Bogen tydeliggør, at når noget digitaliseres, forsvinder det analoge – hvis vi ikke passer på. Bogen beskriver, hvorfor mennesker har et dybtfølt behov for aktiviteter, der præsenterer en levende, tredimensionel oplevelse, der involverer vores krop og alle sanser i samspil med andre mennesker, ting og begivenheder. Menneskers liv i den analoge verden er uerstatteligt. Brug det, eller du mister det! Bogen vil være et vigtigt indlæg i den samfundsmæssige debat, og den vil kunne læses af både alment interesserede, forældre og af professionelle. Uddrag af bogen Meningen med det analoge liv er at kunne afprøve mulighederne – udfolde sit menneskelige potentiale. Det er ofte de små ting i den analoge verden, som skaber betydning. Det gode analoge liv bygger på en evne til at virkeliggøre de muligheder, mennesket er bærer af. I den analoge verden oplever vi glæden. Når vi deler glæder og tanker med andre, bliver vi klogere på os selv og på verden. Om forfatteren Kaj Struve (f. 1950) har arbejdet med rådgivning og vejledning af personale og forældre i folkeskolen i 30 år. Forfatter til 17 fagbøger, to ungdomsromaner samt artikler i fagblade og tidsskrifter.

In einer sich ständig wandelnden Welt beleuchtet der Leitfaden die ökonomischen, kulturellen und organisatorischen Aspekte der digitalen Transformation in der Filmindustrie. Es wird untersucht, wie Streaming-Plattformen Geschäftsmodelle beeinflussen und welche Vorteile Produzenten daraus ziehen können. Mit Beiträgen von Alexander Thul und René Jamm, entwickelt im Dialog mit Branchenexperten, bietet das Buch Strategien und Kenntnisse, um in der digitalen Medienlandschaft erfolgreich zu navigieren und von der digitalen Transformation zu profitieren.

This book offers a unique perspective on the Brazilian communication environment in the middle of its most serious political crisis after a military dictatorship. The 2013 protests were an important turning point in the political life of the country, and are often seen as the trigger of many communicational and political dynamics that have led to recent political events, such as the election of a far right wing president. Understanding the transformation of the communication environment at that moment, as well as its consequences, helps to explain what is happening in the country today. The book's argument finds its foundations in the following: a systemic view of the communication environment, a conception of technology as structured and transformed by its use, and an understanding of communicational dynamics as an essential part of democratic systems. Drawing on both interviews with key actors in the protests and on analysis of a corpus of tweets, the book assesses the relationship between the use of social media and the formation of mainstream discourses surrounding the concept of mediactivism. It also investigates alternative paths of information made possible by the use of social media when new mediators emerge, going on to search for an understanding of the consequences of social media visibility dynamics on the construction of the common world.