Økonomi og adfærd

This book offers a unique, critical exploration of concepts and practices of social sustainability through both a critical concept analysis as well as empirical studies of practices that undermine social sustainability. It addresses the questions: What is the main role of social relations and social practice in the transition from fundamentally unsustainable societies and local practices towards a sustainable future? And how does economical sustainability reduce or enhance social sustainability? The chapters in this work define and understand social sustainability in relation to principles such as solidarity, community, welfare, reciprocity, and regenerative co-existence. These principles are analyzed through the lens of emotions, respect, carefulness, sensitivity, and art, to establish counter-principles and narratives to principles like growth, efficiency, capitalism, and mastery of nature. Such counter-narratives to mainstream understandings and histories of economy aid in shedding light on a variety of different aspects of sustainability. The book presents a methodological plurality including conceptual and empirical approaches, praxis-oriented and inductive approaches. The chapters present interdisciplinary approaches concerning welfare, ecology, sociology, organization and economy, social psychology and aesthetics and therefore appeal to a broad audience of scholars and academics.

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This book is an excellent resource for anyone looking to supplement their retirement income. It provides practical advice and tips that are easy to follow and implement. With this book, you'll be well on your way to unlocking extra income and enjoying a more prosperous retirement!GOLDEN INSIGHTS: Unlocking Extra Income - A Retiree's Guide to Surveys & Reviews, is a comprehensive guide for retirees who want to earn extra income. It's divided into six chapters, each of which covers a different aspect of the process. Chapter one introduces the concept of online surveys and how they work. The second chapter delves into the different surveys that are available and how to choose the right ones to take part in. Chapter 3 focuses on product reviews and how to write them effectively, and the fourth chapter explores the various opportunities for earning money through reviews. The fifth chapter discusses how to create a following and build a reputation as a reviewer. Finally, the sixth chapter provides tips on how to manage your time effectively to maximize your earnings.This 6-book series, EXTRA RETIREMENT INCOME IS SEXY, has been written to provide seniors and retirees with opportunities for additional income and wealth building. But some of the biggest benefits will come from the connection to other people, the sense of accomplishment and the creativity and inspiration that results from these activities. This is the perfect resource to help you find financial independence. Start increasing the riches in your life today.

Part of the nonfiction Orca Think series for middle-grade readers, this illustrated book examines disposable culture, its effect on the planet and practical ways young people can use their purchasing power.

Tudamoon's "The Wild Wild West" uniquely merges the American Wild West with Web3, exploring the shift from decentralization to centralization. It creates a thought-provoking blend of history, technology, and adventure for all adult readers.

Consumer advertising appeals in television commercials are strategic techniques employed by advertisers to capture the attention and interest of their target audience. These appeals leverage various psychological, emotional, and rational factors to influence consumers' attitudes and behaviors. A closer examination of television commercials reveals a diverse range of advertising appeals that advertisers utilize to create memorable and impactful messages. One common type of advertising appeal is emotional appeal. Advertisers often tap into consumers' emotions, aiming to create a strong connection between the product or service and positive feelings. This could include evoking happiness, nostalgia, love, or even empathy. For example, a commercial for a family car might depict heartwarming scenes of a family enjoying quality time together, associating the product with the emotional value of family bonding. Conversely, advertisers also employ fear as a powerful emotional appeal. This approach relies on instilling a sense of urgency or anxiety in viewers, compelling them to take action. Anti-smoking campaigns, for instance, often use graphic imagery and emotionally charged narratives to evoke fear and discourage smoking. The fear appeal is designed to provoke a strong emotional response that can influence consumer behavior and decision-making. In addition to emotional appeals, rational appeals focus on logic, facts, and reasoning to persuade consumers. These commercials provide information about the product's features, benefits, and competitive advantages. This approach is common in advertisements for technology products, where consumers are often swayed by specifications, performance metrics, and comparisons with competing brands. Rational appeals aim to engage the audience's intellect and convince them based on the product's functional attributes. Another widely used advertising appeal is the humor appeal. Comedic elements in commercials serve to entertain and amuse viewers, creating a positive association with the product or brand. Humor can make a commercial memorable, and the positive emotions elicited can contribute to brand recall and consumer liking. However, it's crucial for advertisers to ensure that humor aligns with the target audience's preferences and does not overshadow the product or message.Celebrity endorsements represent a form of testimonial appeal, leveraging the popularity and credibility of well-known personalities to promote a product. Celebrities can lend their influence to enhance a brand's image, establish trust, and create a sense of aspiration among consumers. This appeal is often used in industries such as fashion, beauty, and luxury goods, where associating with a celebrity can elevate the perceived value of the product.Moreover, advertisers frequently employ the scarcity appeal to create a sense of urgency and exclusivity. Limited-time offers, exclusive deals, or products in short supply can drive consumers to take immediate action, fearing they might miss out. This appeal capitalizes on the psychological principle that people are often more motivated to acquire something if they perceive it as scarce or exclusive.

An introduction to game theory, complete with step-by-step tools and detailed examples. This book offers condensed breakdowns of game-theory concepts. Specifically, this textbook provides ¿tools¿ or ¿recipes¿ to solve different classes of games.Game Theory presents the information as plainly and clearly as possible. Every chapter begins with the main definitions and concepts before diving into the applications to different settings across economics, business, and other social sciences. Chapters walk readers through algebraic steps and simplifications. This makes the text accessible for undergraduate and Masters-level students in economics and finance. Paired with the exercises published on the accompanying website, students will improve both their theoretical and practical understandings of game theory.Readers will walk away from this book understanding complete and incomplete information modelsas well as signaling games.

Dieses Buch ist für eine einfache Nutzung konzipiert und stattet Sie mit unverzichtbaren Ressourcen für Ihre agile Reise aus. In der heutigen Unternehmenslandschaft sind agile Praktiken zum Kern großer Unternehmen geworden. Denn immer wieder stehen nicht nur Teamleiter*innen vor der Herausforderung, leistungsstarke Teams aufzubauen und zu erhalten. Das Little Book of Agile Wisdom ist ein einzigartiger und praktischer Leitfaden, der sich gezielt an Scrum Master*innen und leidenschaftliche Agile-Praktiker*innen richtet. Es bietet Ihnen 60 sorgfältig ausgewählte Zitate aus sechs Themenbereichen, die durch passende Bilder und Interpretationen sowie die persönliche Erfahrung der Autoren ergänzt werden. Außerdem finden Sie praktische Teamübungen, die die Lücke zwischen Theorie und greifbaren Ergebnissen schließen.Fördern Sie eine florierende Agile-Kultur in Ihrem Team!

This book analyzes the conflict that emerges between parties after a breach of contract and how different legal remedies can best reduce conflict. Causes for conflict include equity, efficiency, and ethical reasons that parties might consider and use to blame the other or to justify breach. In the end, if not resolved through apologies or renegotiation, conflict leads to aggrievement and behavioral reactions in form of retaliation by the victim against the promisor in breach. The book provides empirical evidence from laboratory experiments for how individuals react to perceived wrongful acts such as breach of contract and for the function of legal remedies to reduce retaliation by disappointed promisees in providing them compensation. It reveals how the inequality in the outcome, and not the inefficiency of breach of contract, causes aggrievement and retaliation by victims. The book concludes with a comparative law and economic analysis of remedies for breach of contract adopted in different leading jurisdictions, with important normative implications for the American insistence on expectation damages, the French expansion of specific performance with "e;astreinte"e;, the German junction of specific performance, expectation damages, and disgorgement damages, and the British timid acceptance of partial disgorgement damages.The book will appeal to scholars, researchers, and students of economics and law, interested in a better understanding of remedies for breach of contract.

Dieses Buch widmet sich der Frage, wie private Unternehmen die Erkenntnisse der Verhaltensökonomie nutzen und Nudges erfolgreich in der Praxis einsetzen können. Die Untersuchung zeigt, dass Nudges sowohl im Mitarbeitermanagement als auch bei der Beeinflussung des Verbraucherverhaltens eine große Palette an vielversprechenden Anwendungsmöglichkeiten bieten. Die Arbeit betont jedoch auch potenzielle ethische Risiken und unerwünschte Auswirkungen und liefert umfangreiche Erkenntnisse über effektive Nudge-Techniken, ethische Überlegungen und Handlungsempfehlungen für Unternehmen.

This book explores human decision-making heuristics. The monograph studies how nudging and winking can help citizens to make rational choices and governments to create choice architectures that aid in stabilizing markets and flourishing society. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for personal benefits but also foster the greater societal good. A review of the current literature on human decision-making advantages and failures in Europe and North America opens the book. A wide range of nudges and winks is presented that aid to curb the harmful consequences of human decision-making fallibility. Awareness of mental heuristics and biases in the finance domain is strengthened in order to understand how to nudge people to benefit from economic markets but also help governments to stabilize economies in providing strategic market communication. The author also proposes concrete leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making. The behavioral perspective features the strategic use of nudging and winking in the digital age.The second revised and expanded edition offers the newest insights on behavioral e-Economics and the latest developments regarding the COVID-19 pandemic. It covers topics such as the role of social media in finance and discrimination in searchplace competition. It also offers new insights on strategic leadership and smart followership directives to successfully navigate through complex and fast-paced e-architectures.

Introduction Why may human behavior influence economic growth or bring recession? Human unethical behavior may bring what negative economic influence? How human unethical behavior influence GDP growth? How economic environment change may influence consumer behavior? I shall attempt to indicate cases to explain why they have close relationship between human behavior and economy. Readers can make clear analysis to judge whether they have cause and effect relationship between human behavior and economic growth or recession.

Introduction Nowadays, business society is experiencing high technology stage. Can human apply AI technology to help businessmen to reduce cost. Any businessmen must hope to learn how to reduce business cost in long time. Learning business strategies ought follow nowadays business environment changes to achieve the most right method of strategies implement in order to attract customers choice. How technology influences consumer behavioral change? Technology can bring positive or negative consumer emotion. I shall attempt to indicate cases to let readers to feel whether technology how influences consumer behavioral change to be better or worse.

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Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience. By exploring the fundamental principles of CX, you will discover its impact on customer satisfaction and loyalty, and learn how it shapes the way businesses engage with their audiences. Real-life examples and practical insights illustrate the transformative power of focusing on customer experiences. This book provides an accessible starting point for individuals and businesses seeking to enhance their CX initiatives. From understanding the basics of customer journeys to mastering the art of customer-centric strategies, you'll gain the essential knowledge and tools needed to create remarkable customer experiences that drive business success.

Changes Out of the Saora in Social StructuresIntroduction: Explore the fascinating world of societal evolution and differentiation in "Changes Out of the Saora in Social Structures." This thought-provoking book delves into the profound concept of differentiation, a fundamental process in system theory, and its impact on the complexity and adaptability of modern civilizations. With a deep dive into the works of notable theorists such as Talcott Parsons and Niklas Luhmann, this book offers a unique perspective on how differentiation shapes societies and propels them towards change.Why Read "Changes Out of the Saora in Social Structures"? "Changes Out of the Saora in Social Structures" is a thought-provoking exploration of a concept that underpins the development of modern societies. Whether you're a student of sociology, a curious academic, or simply intrigued by the forces that drive societal change, this book offers a unique perspective that will challenge your understanding of differentiation and its role in our ever-evolving world.Get ready to embark on a journey through the intricacies of differentiation and gain valuable insights into the forces that shape our societies. Order your copy today and deepen your appreciation for the complex web of societal evolution.

Social commerce is rapidly fueling the growth of Indian businesses, redefining the way companies interact with consumers and conduct transactions in the digital age. This innovative approach merges social media and e-commerce, creating a seamless platform for buying and selling products and services while leveraging the power of social connections.In India, where internet penetration is on the rise and smartphone usage is widespread, social commerce has become a game-changer for businesses. It capitalizes on the country's massive user base on platforms like Facebook, Instagram, WhatsApp, and others, allowing businesses to reach a broader and more engaged audience.One of the key factors driving the success of social commerce in India is the personal touch it adds to online shopping. Sellers can connect with customers directly, answer their questions, and build trust through one-on-one interactions. This engagement creates a sense of community and fosters a feeling of authenticity that is often missing from traditional e-commerce.Moreover, social commerce in India often incorporates vernacular languages, which is crucial for reaching consumers in diverse regions with varying linguistic preferences. This localization strategy enhances accessibility and encourages more people to participate in online shopping.The rise of influencer marketing is another noteworthy aspect of social commerce's impact on Indian businesses. Influencers have a profound influence on consumers' purchasing decisions, and businesses are collaborating with these social media stars to promote their products effectively. This creates a win-win situation, as influencers gain from partnerships while businesses leverage their reach and credibility.Furthermore, social commerce simplifies the payment process, making it more inclusive and convenient. The integration of various payment gateways, digital wallets, and UPI platforms ensures that customers can complete transactions effortlessly, further encouraging them to shop online.

Social media has significantly influenced and shaped Indian consumer lifestyles in recent years. It has become an integral part of daily life for millions of Indians, impacting various aspects of their lives:Consumer Behavior: Social media platforms like Facebook, Instagram, and Twitter have emerged as powerful marketing channels. They allow brands to reach a vast Indian audience, influencing their purchasing decisions. Product reviews, recommendations, and influencer endorsements on these platforms play a crucial role in shaping what consumers buy.E-commerce: The rise of social commerce in India has been remarkable. Platforms like Instagram and WhatsApp have integrated shopping features, making it easier for consumers to discover and purchase products directly through social media. This has transformed the way Indians shop, making it more convenient and accessible.Trends and Aspirations: Social media exposes Indian consumers to global trends and lifestyles. Influencers and celebrities showcase luxury products, travel destinations, and fashion, which can lead to aspirational consumption patterns. People now often strive to emulate the lifestyles they see online.Information and Awareness: Social media serves as a vital source of information and awareness on various topics, including health, politics, and social issues. Indians use these platforms to stay informed, participate in discussions, and advocate for causes they care about.Entertainment and Content Consumption: Indians increasingly rely on social media for entertainment. Platforms like YouTube, TikTok (now banned in India), and Instagram provide a wide array of content, from short videos to long-form videos, influencing the types of entertainment and content consumption habits of the population.Social Connectivity: Social media keeps Indians connected with friends and family, especially in a country as vast and diverse as India. It has become a primary means of communication and social interaction, influencing how people maintain relationships.Political Engagement: Social media has played a significant role in shaping political discourse and mobilizing voters in India. Political parties use platforms like Twitter and Facebook to engage with the electorate, and citizens use social media to voice their opinions and concerns.In conclusion, social media has become a central force in shaping the lifestyles and behaviors of Indian consumers. It has not only changed how they shop and consume content but also how they perceive themselves and the world around them. As the digital landscape continues to evolve, its impact on Indian consumer lifestyles is likely to grow even further.

'Alex Edmans is such a crisp, sharp salutary voice - and a great guide to the bullsh*t of the modern world' Rory Stewart, author of Politics on the Edge 'A powerful and punchy explanation of why misinformation is a problem that affects us all' Gillian Tett, Editor-at-Large, Financial TimesA ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more critically* One of Adam Grant's 8 New Idea Books to Start Spring** A Financial Times Book of the Month, April 2024** A Next Big Idea Club Must-Read Book for May 2024** A Wall Street Journal recommended summer read 2024*Our lives are minefields of misinformation. It ripples through our social media feeds, our daily headlines, and the pronouncements of politicians, business leaders, and best-selling authors. Stories, statistics, and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance, warp our views, and distort our decisions.In this eye-opening book, Alex Edmans, an economist and professor at London Business School, teaches us how to separate fact from fiction. Using colourful examples - from a wellness guru's tragic but fabricated backstory, to the blunders that led to the Deepwater Horizon disaster, and the diet that ensnared millions yet hastened its founder's death - Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof.Armed with the knowledge of what to guard against, he then provides a practical guide to combat this tide of misinformation. Going beyond simply checking the facts and explaining individual statistics, Edmans explores the relationships between statistics - the science of cause and effect - ultimately training us to think smarter, sharper, and more critically. May Contain Lies is an essential read for anyone who wants to make better sense of the world and take better decisions.'A passionate and dispassionate call to truth - and how to achieve it - in a world of growing disinformation' Will Hutton, The Guardian'Not only brilliantly researched and written but immensely practical' Andy Haldane, former Chief Economist at the Bank of England'A timely book and, despite the nerdy statistical theories, is often quite funny' Harry Wallop, The Time

The first book to detail both what and then exactly how professionals can elevate their client and prospective client experiences to capture their lasting loyalty.

Whether at home, at work or in your community and regardless of the change magnitude, this book will arm you with a dynamic, evidence-based framework to navigate the chaos of change.

The purpose of this qualitative descriptive study was to explore how consumers in a social media group in North Texas describe the influence of their favourite sports celebrities on their interest in, evaluation of, and purchase of products the athlete has endorsed. Prior empirical research contributed to the topic of this study and is the anchor of the research. The defined problem space aligns with research conducted on the subject and the suggestions of their authors for future research. Celebrity endorsements are a commonly used strategy for marketing communication efforts. Through celebrity endorsements, a firm hopes to connect its product or service with consumers based on the credibility of the celebrity. A person is defined as a celebrity if they have a significant profile in the entertainment or sports industries and recognition by the general public based on their accomplishments (Friedman & Friedman, 1979; Nanda & Khandelwal, 2017)

"Other countries have social safety nets. The U.S. has women. Holding It Together chronicles the causes and dire consequences. America runs on women-women who are tasked with holding society together at the seams and fixing it when things fall apart. In this tour de force, acclaimed Sociologist Jessica Calarco lays bare the devastating consequences of our status quo. Holding It Together draws on five years of research in which Calarco surveyed over 4000 parents and conducted more than 400 hours of interviews with women who bear the brunt of our broken system. A widowed single mother struggles to patch together meager public benefits while working three jobs; an aunt is pushed into caring for her niece and nephew at age fifteen once their family is shattered by the opioid epidemic; a daughter becomes the backstop caregiver for her mother, her husband, and her child because of the perceived flexibility of her job; a well-to-do couple grapples with the moral dilemma of leaning on overworked, underpaid childcare providers to achieve their egalitarian ideals. Stories of grief and guilt abound. Yet, they are more than individual tragedies. Tracing present-day policies back to their roots, Calarco reveals a systematic agreement to dismantle our country's social safety net and persuade citizens to accept precarity while women bear the brunt. She leads us to see women's labor as the reason we've gone so long without the support systems that our peer nations take for granted, and how women's work maintains the illusion that we don't need a net. Weaving eye-opening original research with revelatory sociological narrative, Holding It Together is a bold call to demand the institutional change that each of us deserves, and a warning about the perils of living without it"--