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Social commerce is rapidly fueling the growth of Indian businesses, redefining the way companies interact with consumers and conduct transactions in the digital age. This innovative approach merges social media and e-commerce, creating a seamless platform for buying and selling products and services while leveraging the power of social connections.In India, where internet penetration is on the rise and smartphone usage is widespread, social commerce has become a game-changer for businesses. It capitalizes on the country's massive user base on platforms like Facebook, Instagram, WhatsApp, and others, allowing businesses to reach a broader and more engaged audience.One of the key factors driving the success of social commerce in India is the personal touch it adds to online shopping. Sellers can connect with customers directly, answer their questions, and build trust through one-on-one interactions. This engagement creates a sense of community and fosters a feeling of authenticity that is often missing from traditional e-commerce.Moreover, social commerce in India often incorporates vernacular languages, which is crucial for reaching consumers in diverse regions with varying linguistic preferences. This localization strategy enhances accessibility and encourages more people to participate in online shopping.The rise of influencer marketing is another noteworthy aspect of social commerce's impact on Indian businesses. Influencers have a profound influence on consumers' purchasing decisions, and businesses are collaborating with these social media stars to promote their products effectively. This creates a win-win situation, as influencers gain from partnerships while businesses leverage their reach and credibility.Furthermore, social commerce simplifies the payment process, making it more inclusive and convenient. The integration of various payment gateways, digital wallets, and UPI platforms ensures that customers can complete transactions effortlessly, further encouraging them to shop online.

Social media has significantly influenced and shaped Indian consumer lifestyles in recent years. It has become an integral part of daily life for millions of Indians, impacting various aspects of their lives:Consumer Behavior: Social media platforms like Facebook, Instagram, and Twitter have emerged as powerful marketing channels. They allow brands to reach a vast Indian audience, influencing their purchasing decisions. Product reviews, recommendations, and influencer endorsements on these platforms play a crucial role in shaping what consumers buy.E-commerce: The rise of social commerce in India has been remarkable. Platforms like Instagram and WhatsApp have integrated shopping features, making it easier for consumers to discover and purchase products directly through social media. This has transformed the way Indians shop, making it more convenient and accessible.Trends and Aspirations: Social media exposes Indian consumers to global trends and lifestyles. Influencers and celebrities showcase luxury products, travel destinations, and fashion, which can lead to aspirational consumption patterns. People now often strive to emulate the lifestyles they see online.Information and Awareness: Social media serves as a vital source of information and awareness on various topics, including health, politics, and social issues. Indians use these platforms to stay informed, participate in discussions, and advocate for causes they care about.Entertainment and Content Consumption: Indians increasingly rely on social media for entertainment. Platforms like YouTube, TikTok (now banned in India), and Instagram provide a wide array of content, from short videos to long-form videos, influencing the types of entertainment and content consumption habits of the population.Social Connectivity: Social media keeps Indians connected with friends and family, especially in a country as vast and diverse as India. It has become a primary means of communication and social interaction, influencing how people maintain relationships.Political Engagement: Social media has played a significant role in shaping political discourse and mobilizing voters in India. Political parties use platforms like Twitter and Facebook to engage with the electorate, and citizens use social media to voice their opinions and concerns.In conclusion, social media has become a central force in shaping the lifestyles and behaviors of Indian consumers. It has not only changed how they shop and consume content but also how they perceive themselves and the world around them. As the digital landscape continues to evolve, its impact on Indian consumer lifestyles is likely to grow even further.

'Alex Edmans is such a crisp, sharp salutary voice - and a great guide to the bullsh*t of the modern world' Rory Stewart, author of Politics on the Edge 'A powerful and punchy explanation of why misinformation is a problem that affects us all' Gillian Tett, Editor-at-Large, Financial TimesA ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more critically* One of Adam Grant's 8 New Idea Books to Start Spring** A Financial Times Book of the Month, April 2024** A Next Big Idea Club Must-Read Book for May 2024** A Wall Street Journal recommended summer read 2024*Our lives are minefields of misinformation. It ripples through our social media feeds, our daily headlines, and the pronouncements of politicians, business leaders, and best-selling authors. Stories, statistics, and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance, warp our views, and distort our decisions.In this eye-opening book, Alex Edmans, an economist and professor at London Business School, teaches us how to separate fact from fiction. Using colourful examples - from a wellness guru's tragic but fabricated backstory, to the blunders that led to the Deepwater Horizon disaster, and the diet that ensnared millions yet hastened its founder's death - Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof.Armed with the knowledge of what to guard against, he then provides a practical guide to combat this tide of misinformation. Going beyond simply checking the facts and explaining individual statistics, Edmans explores the relationships between statistics - the science of cause and effect - ultimately training us to think smarter, sharper, and more critically. May Contain Lies is an essential read for anyone who wants to make better sense of the world and take better decisions.'A passionate and dispassionate call to truth - and how to achieve it - in a world of growing disinformation' Will Hutton, The Guardian'Not only brilliantly researched and written but immensely practical' Andy Haldane, former Chief Economist at the Bank of England'A timely book and, despite the nerdy statistical theories, is often quite funny' Harry Wallop, The Time

The first book to detail both what and then exactly how professionals can elevate their client and prospective client experiences to capture their lasting loyalty.

Whether at home, at work or in your community and regardless of the change magnitude, this book will arm you with a dynamic, evidence-based framework to navigate the chaos of change.

The purpose of this qualitative descriptive study was to explore how consumers in a social media group in North Texas describe the influence of their favourite sports celebrities on their interest in, evaluation of, and purchase of products the athlete has endorsed. Prior empirical research contributed to the topic of this study and is the anchor of the research. The defined problem space aligns with research conducted on the subject and the suggestions of their authors for future research. Celebrity endorsements are a commonly used strategy for marketing communication efforts. Through celebrity endorsements, a firm hopes to connect its product or service with consumers based on the credibility of the celebrity. A person is defined as a celebrity if they have a significant profile in the entertainment or sports industries and recognition by the general public based on their accomplishments (Friedman & Friedman, 1979; Nanda & Khandelwal, 2017)

"Other countries have social safety nets. The U.S. has women. Holding It Together chronicles the causes and dire consequences. America runs on women-women who are tasked with holding society together at the seams and fixing it when things fall apart. In this tour de force, acclaimed Sociologist Jessica Calarco lays bare the devastating consequences of our status quo. Holding It Together draws on five years of research in which Calarco surveyed over 4000 parents and conducted more than 400 hours of interviews with women who bear the brunt of our broken system. A widowed single mother struggles to patch together meager public benefits while working three jobs; an aunt is pushed into caring for her niece and nephew at age fifteen once their family is shattered by the opioid epidemic; a daughter becomes the backstop caregiver for her mother, her husband, and her child because of the perceived flexibility of her job; a well-to-do couple grapples with the moral dilemma of leaning on overworked, underpaid childcare providers to achieve their egalitarian ideals. Stories of grief and guilt abound. Yet, they are more than individual tragedies. Tracing present-day policies back to their roots, Calarco reveals a systematic agreement to dismantle our country's social safety net and persuade citizens to accept precarity while women bear the brunt. She leads us to see women's labor as the reason we've gone so long without the support systems that our peer nations take for granted, and how women's work maintains the illusion that we don't need a net. Weaving eye-opening original research with revelatory sociological narrative, Holding It Together is a bold call to demand the institutional change that each of us deserves, and a warning about the perils of living without it"--

An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in designA framework for applying these principles

"his book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this wicked problem, need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications."--From Alibris website.

"This book is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy. Work-at-home entrepreneurs, mom-and-pop retailers, businesses of all sizes, and even nonprofits will benefit from reading this book"--

This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opinions to let these businesses how to solve these psychological challenges and how to attract clients' concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients' emotion in order to attract more clients to choose to use these businesses' services or buy these businesses' products. These product or service businesses include space exploration relative product, natural energy resource product, environment pollution product, road transportation design service, airline fuel product, travel agent service, education service etc. I feel any businesses can keep longer time to grow up if businessmen can know how to use psychological methods to predict their clients' positive emotions. I shall give my opinions to answer how to predict these businesses' client emotion, such as how Disney can attract more visitors; how to predict clients' emotion to consume space travel entertainment and/or space relative products; how to increase student numbers, how to predict travel individual's travel destination choice etc. client psychological choice behaviors. I write this book aim to let readers to raise knowledge how to predicts service industries consumers needs and research what factors can influence their needs change. The first market concerns travel industry: How to predict future travel behaviour from past travel behaviour for travel agents benefits. I shall indicate how to predict travel behavioural consumption from psychology view and computer statistic both view points and qualitative of travel behavioural method to achieve how to operate travel business more successfully. The second market concerns school education industry. I shall indicate what the factors can influence the final grades of academic students. I shall give examples to explain why these factors can influence the final grades to be bad of academic students easily. Those factors include: tutoring method factor, class attendance and academic performance factor, drinking and academic motivation factor, the link between sleep quantity and academic performance factor, the relationship between physical fitness and academic performance factor, the relationship between student's learning style and academic performance factor as well as the relationship between time management and academic performance total seven factors. The third market concerns outsourcing either manufacturing or service strategy. Although, nowadays, outsourcing is popular strategy to any global organizations. But they neglect outsourcing strategy has also disadvantages. I shall explain why outsourcing strategy can bring benefits to some organizations, but it can also bring disadvantages to some organizations. I shall indicate evidences to explain what the reasons are not right when the organizations choose outsourcing strategy. I shall explain why any organizations need to analyze their situations whether are suitable to apply outsourcing strategy to operate their management, before they decide to make outsourcing strategy.

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.

"Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses-they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research-on informational cascades, power laws, network effects, and group polarization-to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee-as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"--

Striding explores the modernization process by outlining the economics of agriculture, growth theories of economic development, and problems with growth.During the last century, policy makers and the public acquired a considerable interest in economics. As a result, this heightened awareness enhanced the well-being of society.In 1969, the Nobel Foundation initiated the new prize category of economic sciences and started awarding the prize annually. At the forefront of their field, prize winners have introduced many innovative ideas. Moreover, an evaluation of their ideas reveals valuable nuggets to enrich the professional lives of non-economists.Drawing on publications written by the Laureates, Striding with Economic Giants presents the essence of their thoughts in easy-to-understand concepts for the business and academic communities. This book is perfect for business executives, public policy makers, and economics students.It describes logic and experimental frameworks in mathematics, econometrics, behavior modeling, and game theory. Next, Striding presents microeconomic contributions, including production theory, theory of institutions, fundamental ideas of markets, and consumerism. Then, it reviews financial theory in capital markets, portfolio choice, and asset pricing.The book spotlights contributions to the rule of law, public administration, and political science. It also highlights a growing understanding of human capital by tracing demographic trends and describing health, education, minority, and labor economics. Enhancements to macroeconomic theory are featured in economic mechanisms and cycles, managing the economy, and policy making.Striding explores the modernization process by outlining the economics of agriculture, growth theories of economic development, and problems with growth. It illustrates contributions to international economics in trade, finance, and global public policy. Finally, the book showcases contributions to social justice in social equality, income redistribution, and climate change.

This volume discusses the role and characteristics of Islamic finance and how it can contribute to a sustainable financial system. Islamic finance is not only for the 1.5 billion Muslims. Several countries are interested in it because it has interesting characteristics in terms of transparency and banking regulation. Although the origins of Islamic finance date back several centuries, its resurgence is relatively recent. From its modern beginnings in Egypt and Malaysia, Islamic finance is now a growing sector and its recent performance contrasts with that of conventional banks. Rapid growth and innovation are transforming the sector, driving economic development in an increasing number of jurisdictions, while also increasing the number of new opportunities and challenges. Today, with the problem of climate change and its adverse effects on the whole world, the flexibility of Islamic finance concerning the operations available to those who wish to finance the development of infrastructure, makes this area crucial for sustainable finance.

In a rapidly evolving digital landscape, consumers expect more. Even with the array of data available, the need for a personalized and human-centric approach remains at the core of effective customer relations.Chris Hood, a former Google platform innovation and digital strategy expert with over 35 years of experience in business development, delves into this dynamic interplay in 'Customer Transformation.' As a thought leader, Hood develops a comprehensive guide for leaders to transform processes, organizational culture, and technologies to align with their customers' ever-evolving needs and aspirations.The book lays out a groundbreaking seven-stage strategy for attaining customer alignment. This journey commences from a deep empathetic understanding of the customer's perspective, incorporates the strength of people interfaces, and culminates with transformation alignment to ignite business value.'Customer Transformation' demystifies the critical components for leveraging empathy, innovation, and digital acceleration, the cornerstones of today's most prosperous businesses. The book provides more than just a strategy; it is a blueprint for nurturing dynamic, long-term relationships that are adaptable and evolve with changing customer needs.Using case studies from industry powerhouses like Disney, Zebra Technologies, Uber, Bank of America, Shark Tank, Anheuser-Busch, ING Bank, Google, Lego, and more, Hood provides practical insights into successful customer relationship transformation. He presents a lucid model for infusing an "emotional" layer into any digital strategy to enhance consumer engagement and loyalty.As consumer needs, preferences, and expectations shift at an unprecedented rate, businesses must adapt and realign with these changes to retain market relevance. 'Customer Transformation' equips executive leadership, entrepreneurs, directors, and decision-makers with the tools needed to pivot, adapt, and, most importantly, keep customers at the center of every decision. This book is an invaluable guide for sustainable growth and molding organizations that exceed customer expectations in this digital era.

This book bridges the disciplines of micro-economics and social policy in general, and, in particular, behavioral/explanatory social policy and public choice theory, plus Leibenstein¿s X-efficiency theory. Being trained as an economist and social policy scientist, the author leaps out of the comfort zone of most social policy scientists and experts, right into the exciting world of micro-economic theory, and then extending and connecting those theories to explain major social, political and economic conundrums of our time. In doing so, the book offers a new set of theoretical¿and practical¿explanations derived from the general proposition of micro-economic theory, of how government officers, policymakers, administrators and the people themselves alike are, by and large, motivated in their daily as well as strategic (long-term) decision-making. Using a meta-analytical approach (based on a number of grand theories), this book also explains systemic factors behind human behavior and the thereof resulting shortcomings in lifetime outcomes (health, wealth and happiness of a person) and at the same time societal, policy-making, and economic outcomes on societal level, and in global comparison.The outcomes thereof can be measured exactly (and hence validated), especially through the method of empirical comparative social science/economic research. Here, the author also (but not only) introduces the new method of using Aspalter's Standardized Relative Performance (SRP) Index in measuring exactly complex, aggregate performances of multiple governments, and that at the same time also across the entire world.

This book is a collection of 20 chapters on chosen topics from cross-section and panel data econometrics. It explores both theoretical and practical aspects of selected cutting-edge techniques which are gaining popularity among applied econometricians, while following the motto of ¿keeping things simple¿. Each chapter gives a basic introduction to one such method, directs readers to supplementary references, and shows an application. The book takes into account that¿A: The field of econometrics is evolving very fast and leading textbooks are trying to cover some of the recent developments in revised editions. This book offers basic introduction to state-of-the-art techniques and recent advances in econometric models with detailed applications from various developing and developed countries. B: An applied researcher or practitioner may prefer reference books with a simple introduction to an advanced econometric method or model with no theorems but with a longer discussion on empirical application. Thus, an applied econometrics textbook covering these cutting-edge methods is highly warranted; a void this book attempts to fills.The book does not aim at providing a comprehensive coverage of econometric methods. The 20 chapters in this book represent only a sample of the important topics in modern econometrics, with special focus on econometrics of cross-section and panel data, while also recognizing that it is not possible to accommodate all types of models and methods even in these two categories. The book is unique as authors have also provided the theoretical background (if any) and brief literature review behind the empirical applications. It is a must-have resource for students and practitioners of modern econometrics.

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

"Through exotic storytelling, human behavior insights, and proven design techniques, Kevin Kelley-an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"-unfolds why physical places are essential to civil society, business, and community"--

A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driving new growthLearn from their prospects and customers with the right customer research techniquesLay out clear action plans to address the issuesMake their organizations more customer-centricIt's everything you need to know about growing a product from Idea to MaturitySolving Product is exhaustive. It contains actionable advice from hundreds of product leaders and customer research experts, and features over 25 case studies.No matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new growth.The book is used by thousands of organizations around the worldSolving Product is actively in use by product teams and entrepreneurs in:Startups: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product/market fit.Scaleups: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets.Mature Product Organizations: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams.Accelerators & Incubators: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to train the founders in their programs.A book you'll find yourself going back to, time and time againSolving Product is a different type of book.It's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization.You can read it from beginning to end, or navigate to the section you need to drive new growth.You'll be going back to the content, time and time again. Solving Product is not a book you'll read once, then simply put away.

As we deepen our understanding of the interplay between money and psychology, financial therapy has emerged as a popular field of study. This book offers a diverse range of perspectives on the practice of financial therapy, exploring its benefits, challenges, and potential critiques. The book also provides practical guidance for financial therapists as well as financial planning and mental health practitioners who incorporate financial therapy into their work. The book covers a wide range of topics, including the neurobiology of financial decision-making, models in financial therapy, online financial therapy, generational differences in financial attitudes, incorporating financial therapy into divorce planning, and techniques for coping with the stresses associated with estate planning. The book addresses the need for culturally relevant assessments of financial therapy in African contexts and offers a critical appraisal of the field of financial therapy.By providing multiple perspectives and practical guidance, this book will be a valuable resource for students, scholars, and researchers in financial therapy, financial planning and related fields, as well as the broader field of psychology.