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Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native audience. This in-depth analysis takes a closer look at the unique marketing landscape of eSports and offers valuable insights into how brands can effectively engage with this influential and enthusiastic demographic.The publication delves into the strategic nuances and creative approaches used by brands to establish a presence in eSports. It emphasizes the importance of authenticity, resonance, and cultural understanding, as well as the need to align with the gaming community's values and interests. Brands that manage to successfully navigate this space can forge powerful connections with gamers and elevate their visibility in this fast-evolving industry."Branding in eSports: Engaging the Gamers" provides a rich tapestry of case studies, showcasing successful branding efforts within eSports. Readers will gain a comprehensive understanding of the diverse marketing channels available, from sponsorships and in-game advertising to content creation and live streaming. It also highlights the collaborative nature of eSports, where brands often co-create content and experiences with gamers.This publication is a valuable resource for marketers, advertisers, and businesses looking to tap into the eSports phenomenon. It emphasizes the need for brands to participate genuinely in the eSports community, offering guidance on how to navigate this unique subculture to build lasting relationships with gamers."Branding in eSports: Engaging the Gamers" is a celebration of the innovative approaches employed by brands to connect with this tech-savvy and discerning audience. It offers a glimpse into the future of marketing as eSports continues to rise in prominence, making it a must-read for those interested in the convergence of gaming, branding, and digital culture.

Es heißt, dass nicht das Ziel, sondern der Weg dorthin das Entscheidende ist. Hier sehen wir uns einige der besten und längsten als Test für den menschlichen Geist an.Über majestätischen Vulkanketten in Ecuador, durch Wüsten-Täler in Jordanien oder die schneebedeckte Berglandschaft Japans begleitet dieses Buch in über 20 Langstreckentouren Menschen, die sich ihren Traum von einem einmaligen Reiseerlebnis erfüllt haben.Ob zu Fuß, auf dem Fahrrad, mit dem Boot, dem Pferd, auf Ski oder sogar mit dem Gleitschirm - jedes Fortbewegungsmittel bringt eigene Herausforderungen und Faszination gleichermaßen mit. Alle Abenteuer in Voyages wurden mit dem Sidetracked Magazine zusammengestellt und sind Beweis für menschliche Begeisterungsfähigkeit und die Neugierde, die Grenzen des Machbaren immer ein Stück zu verschieben. Ganz nach dem Motto: Der Weg ist das Ziel!

Seit mehr als 30 Jahren ist Sebastian Thiel Marathonläufer und Triathlet. Fast von Beginn an berichtet er in Briefen an einen Freund von seinen Wettkämpfen; angefangen von einem Extremlauf über knapp 70 Kilometer in den Schweizer Bergen, über Ironman-Triathlons bis hin zu Teilnahmen am Triple-Ultra-Triathlon, bei denen er 11,4 Kilometer schwamm, 540 Kilometer Rad fuhr und 126,6 Kilometer lief.In den Briefen schreibt Sebastian Thiel nicht nur über die sportlichen Aspekte wie Zeiten und Platzierungen, sondern mehr auch über sehr persönliche Dinge, die ihn zur Teilnahme an diesen extremen Ausdauerbelastungen motivieren.Im vorliegenden Bericht schreibt er über seine Vorbereitung und erste Teilnahme am Triple-Ultra-Triathlon in Lensahn im Juli 2011.

Vous voulez gagner en confiance ? Plaire aux filles ? Devenir athlétique et dire adieu à votre timidité ? Découvrez le moyen le plus efficace et scientifiquement prouvé pour sculpter votre corps rapidement, avec des exercices simples et 2 séances de 35 minutes par semaine seulement (ou 3 pour les plus motivés) ! Pas de musculation gadget, pas de perte de temps à faire du sport ou aller à la salle, de la simplicité et uniquement de l'efficacité. Ne laissez pas cette chance de transformation vous filer entre les doigts. Lisez ce livre dès maintenant d'une traite: il vous montrera à quel point c'est facile. Que vous soyez maigre ou corpulent, votre chemin vers la confiance et le respect commence ici. Allons-y !

Get ready to become a master of your favorite fighting games with Game Fu: Way of the Digital Fist, the comprehensive fighting game strategy guide. Written by the legendary Carl "Perfect Legend" White - four-time world champion and a seasoned player with years of experience in the competitive gaming world.Inside, you'll find a wealth of practical advice, step-by-step instructions, and in-depth analysis that will help you improve your performance, no matter your skill level. Whether you're looking to master basic moves and combos or develop advanced strategies and techniques, this guide has everything you need to succeed.Featuring detailed breakdowns of situations and strategies, as well as insights into the competitive gaming scene, Game Fu: Way of the Digital Fist is an essential resource for anyone looking to take their fighting game skills to the next level. Packed with insider tips and expert advice, this guide will help you dominate the competition.So what are you waiting for? Order your book now, dive in, and get ready to become a real fighting game master!

Are you looking for a guaranteed way to make cheerleading?Well, I can't give you a guarantee, but I can give you the secrets to success at tryouts! With easy to follow, step by step learning plans, you too can make the squad!

'Incredibly moving and inspiring' Gabby Logan'It's brilliant - I loved it' Lorraine Kelly'Brilliant . impressive and vividly told' The Times ---JOIN LOUISE MINCHIN ON 17 EXHILARATING ADVENTURES WITH TRAILBLAZING WOMEN WHO ARE BREAKING DOWN BARRIERS, SMASHING RECORDS AND CHALLENGING STEREOTYPES. 'To get to the heart of who these women are. I decided to do it the way that I know best, by taking part, spending time right beside them to experience the things they love.'Driven to bring more attention to female stories of courage and endeavour, Louise Minchin pushes herself to the extreme and embarks on thrilling endurance adventures with trailblazing women.She freedives under the ice in the dark in Finland with Cath, the first woman to swim a mile in the Antarctic Circle; she cycles across Argentina with Mimi, one of the world's most famous female endurance runners; and she swims from Alcatraz with Anaya and Mitali, two young sisters who have braved the shark-infested waters over 70 times.With her natural empathy and sense of humour, Louise forms close bonds with 18 incredible women. She explores what drives them and how they find the resilience and determination to go on despite life's setbacks. Louise reminds us of the bravery inside us all, and how essential it is to celebrate women's achievements. Prepare to be touched and inspired by these fearless women.

A helpful guide for young upcoming athletes desiring to achieve a winning mindset and become successful at their respective sport.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

HIT - new and improved Incredible muscle gains with only a few short workouts per week. One to two hours of High-Intensity Training per week are much more productive than working out in the gym every day!In contrast to popular belief - more is not always better. Modern exercise science has determined precisely how long an effective workout should last and how often a muscle should be trained for optimum growth. Dr. Giessing's latest edition of his very successful book on High-Intensity Training (HIT) comes with several exact plans for building muscle in shorter time. The new High Intensity Training delivers optimum muscle gains using very short, but extremely efficient workouts. The right exercises and brief but intense effort - allowing for optimum recuperation - will force your muscles into new growth. The new HIT comes with several additional benefits: You will profit from pronounced cardiovascular adaptions - enhanced physical endurance, strengthening of the heart and the cardiovascular system - without additional endurance training. Other parameters of physical fitness that will be improved considerably by the new HIT are strength, speed, and overall flexibility. There are a lot of good training systems to build muscle but none of them offers the combined advantages of the new HIT. It may sound too good to be true - training less but making better muscle gains and improvements in all other parameters of physical performance. Dr. Giessing explains in detail why current sports research has turned to High-Intensity Training. Based on more than 200 scientific references and the practical experiences of elite bodybuilders, Dr. Giessing presents new and optimized HIT-workouts, ranging from beginners to top-athletes and bodybuilders. You can choose from several short but intense workouts ranging from one to four workouts per week, depending on how often you would like to train.You will learn how simple and time-sparing effective training for instant muscle gains and outstanding physical fitness can be. Optimum workout quality allows for solid muscular gains without bulking up on calories excessively or using loads of expensive sports supplements. Dr. Giessing's book leaves no aspect of effective muscle building untouched: It explains in detail how High-Intensity Training produces an anabolic stimulus, how to choose the right resistance, the ideal repetition speed, the optimum amount of rest between sets and exercises, the number of workouts per week, the minimum number of workouts for effective muscle building, how to avoid overtraining once and for all, and much more.The new High-Intensity Training targets both types of muscle fibers - fast and slow-twitch - very effectively. This is another reason for the outstanding strength and muscle gains it produces. And there is no need for a cool-down after the workout, as shown by new scientific studies. This saves you even more time in the gym!With his scientific background and more than 30 years of practical experience Dr. Giessing explains convincingly and in plain language why volume training and extensive double-split routines have dominated bodybuilding for so long and why HIT with its high-quality approach to training may be the better option for you. This book provides you with all the information you need to make the best improvements of your life, including the background on how to easily get back into shape fast after a layoff and an insightful and inspiring foreword by another renowned strength training expert, Dr. James P. Fisher from England. If you want to build muscle fast, markedly increase your strength and at the same time increase endurance, flexibility and speed, the new HIT is the right training system for you! Reclaim the joy of training - with only a few short workouts per week and great successes! About the author: Dr. Jürgen Giessing is a German professor of sports science. He teaches exercise science and sports medicine at the University of Kaiserslautern-Landau, Germany. His main field of research is the process of muscle training, physiological adaptation to training and all factors relevant for muscle building. Dr. Giessing is a renowned expert on High-Intensity Training and has published several peer-reviewed studies in international journals and a best-selling book on HIT in German. His advice is highly sought after by competitive and professional athletes, including Olympians and professional bodybuilders.

Extreme sports are those sports activities which are associated with a high degree of risk. Participants in such sports are exposed to an increased risk of accidents or mishaps, which may also lead to death. The examples of extreme sports include mountaineering at high levels, proximity flying, rope free climbing, extreme skiing, waterfall kayaking, and big wave surfing. The major reason for participants taking part in these sports is the adrenaline rush. However, from the medical perspective, the high or rush that is obtained from the activity does not come from the adrenaline generated in response to fear, but it is the result of increased serotonin, endorphins and dopamine levels as a consequence of physical exertion. This book contains some path-breaking psychological studies on extreme sports. It aims to equip students and experts with the advanced topics and upcoming concepts in this area of psychology.

Our logbook helps you track your body measurement, weight, sets, strength training, reps, rest intervals, and cardio efforts. ¿It also has pages for goals, and that will help you feel proud about everything you've already achieved, and see exactly when you made the most progress!

With nearly five decades of Heavy Duty training, and Master Trainer qualifications, this represents the development of my teachings from legendary Mike Mentzer. I've tweaked Mike's methods to my current application, which is proven to build muscle as fast as your genetics will allow.

LE PARACHUTISME, LE DÉFI DE LA CHUTE LIBRE C'EST QUOI? POURQUOI? À la lecture des mots parachutisme, chute libre, certaines pensées et émotions peuvent s'éveiller en vous.Peut-être pensez-vous: Oh non, ce n'est pas pour moi! J'ai peur des hauteurs, le vertige m'envahit.Franchir la porte ouverte, incapable. Je me pose beaucoup de questions sur ce sport extrême.LE PARACHUTISME?D'OÙ VIENT CETTE IDÉE BIZARRE?MAIS POURQUOI? C'est tout à fait normal. L'inconnu peut provoquer toute une gamme de sensations chez l'être humain. D'un autre côté, ce mot représente peut-être votre prochain défi...Mais d'où vient son origine? C'est quoi au juste, le PARACHUTISMEPour quelles raisons certaines personnes sont-elles attirées par ce sport?Que recherchent-elles?* Venez dé-cou-vrir son origine, son évolution, ses bienfaits et les réponses à vos questions.* Laissez-vous emmener en toute sécurité encore plus loin, en plein vol avec Léane. EXTRAIT 1 : Je vous invite à voyager avec moi à travers les époques, où des passionnés intrépides, les pionniers du ciel, ont vécu. Nous serons transportés par enchantement dans la grande évolution des parachutes, des avions d'aujourd'hui, et dans l'univers fascinant du parachutisme. Dans ses disciplines venez découvrir une très spéciale, le Base, aussi dénommée le Base Jump ou saut extrême. Elle offre une montée d'adrénaline à un niveau très élevé. à ses adeptes endurcis. Cette discipline est extrême et très secrète. Venez découvrir le monde des Base Jumper avec les grands événements annuels comme celui du Jackalope Montréal et celui du Bridge Day en Virginie-Occidentale. Venez connaître des réponses à vos questions sur ce merveilleux sport - Le parachutisme - Le défi de la chute libre. ********

We Are Our Fat and Time to Deal with It...A History of Obesity", author Matthew Growle invites you on a comprehensive journey through the intricate landscape of obesity. From its historical roots to the cutting-edge scientific research, from societal attitudes to personal experiences, Growle explores the multifaceted nature of this global health crisis. This enlightening and thought-provoking book is a must-read for anyone seeking to understand the complex interplay of factors that have contributed to the obesity epidemic and the urgent steps we need to take to combat it.

Moving on from the Super Decathlon in the book, Aerobatics Down Under, to performing more complex figures and having more fun in a Pitts Special. Many aerobatic pilots have taken that route over many years although monoplanes have interloped in later years. Whichever model Pitts is flown, that well known Pitts grin is evidence of having made the right choice.>Looking for a gift for that friend who aspires to fly Aerobatics? This is the perfect gift, one that he or she will treasure for a lifetime.

Whether you're just learning to skydive or have been in the sport for decades, the Skydiver's Information Manual (SIM) is the premier source for information on how to do so safely and enjoyably. The United States Parachute Association-a non-profit membership organization run by skydivers, for skydivers-produces the SIM as the foundational textbook and reference manual for all skydivers, from beginner to highly experienced. The SIM provides the organization's Basic Safety Requirements (the commonly accepted safety standards to which USPA members must adhere), and well as more in-depth information about all aspects of the sport. It also contains the most up-to-date information about skydiving, including: Curriculum for student skydivers (the USPA Integrated Student Program)General recommendations for all skydivers on emergencies, currency training, equipment, weather and more.Recommendations for advanced skydiving such as freefall formation flying, night jumps, wingsuit flying and advanced canopy piloting.Exhibition jumpingAwards programsFederal Aviation Administration documents that relate to skydiving

Power lifting training can skyrocket a man's strength, health and confidence. This book is for the mature athlete or fitness enthusiast who wants to experience the huge benefits of power training. Competing is optional. For mature athletes, there are always some risks associated with lifting big iron. Great gains are possible if an athlete follows the training smart system in this book. Training smart involves three distinct things: mastering the athletic skills needed in power lifting doing sport specific conditioning; and mastering proper lifting technique. Here is a preview of what you'll learn...The history and basics of power liftingThe competition liftsThe squatThe bench pressThe dead liftThe program and a sample training cycleFrequent program questionsThe power lifting meetMuch, much more!If you do not have the equipment or the time to do a two a day split with power lifting in the morning and kettle bell in the evening, this manual is not for you. This is a grueling eight week program that I only recommend doing once per year, no more. Prepare to be sore, prepare to eat more, prepare to be tired, and prepare to get really strong!

Unleash the Power of The Elite Trainer - Your Ultimate Guide to Strength Training! This groundbreaking book is your ticket to becoming the top authority in personalized program development. Prepare to revolutionize your clients' results and skyrocket your success.Inside The Elite Trainer, you'll discover the cutting-edge principles that shape modern strength training. From intensity to volume, tempo to rest intervals, no aspect is left unexplored. Unleash the potential of each client by mastering exercise selection, load manipulation, periodization, and more. No matter your experience level, this book equips you with invaluable knowledge ready for immediate application.Step into the realm of elite trainers and propel your career to new heights. With The Elite Trainer as your guide, you'll gain the professional edge needed to succeed. Invest in your expertise today and witness the impact it has on your clients' lives.

”Nitram hopper over en væltet bil og er på vej videre, da et hårdt slag rammer ham, og han vælter. Martin forsøger at få Nitram på benene, men zombien sidder overskrævs på ham. Dens arme maser Nitram ned mod asfalten. Det forvredne ansigt med de sylespidse tænder kommer tættere på. Igen er det, som om den griner, zombien. Martin slapper af. Slipper kontrollerne. Det sidste, han ser, er kæberne, der snapper efter hans hals. Så bliver skærmen rød.” Team Awesome er i Tokyo til en stor turnering. Her venter en ny bane og både nye og gamle fjender. Det knager i venskabet mellem Martin og Jamal, især når Martin slipper sine nye, vilde zombiekræfter løs. Gamerklassen Global er fortsættelsen til den populære serie om Gamerklassen. Kamikaze er bog nummer 2.

”Han må væk. Nitram vakler hen mod stigen. Over Dan og Carl kommer Skyggeæderen til syne. Det lange, sorte hår, der hænger over ansigtet, glider til side, og et forvredet ansigt kigger frem. Øjnene er blodrøde, næsen mangler, alt sammen pakket ind i papirstynd hud. Martin griber fat i stigen, netop som pandaen hæver en gigantisk, orange sniperriffel og peger den i hans retning.” Martin er på vej til verdensmesterskaberne i Zombieræs. Han er endelig der, hvor han altid har drømt om at være. Forude venter den vildeste bane nogensinde og modstandere, der vil gøre alt for at stoppe ham. Gamerklassen Global er fortsættelsen til den populære serie om Gamerklassen. Game Over er bog nummer 3.

Verdens bedste tyve mødes i et råt udvælgelsesspil, hvor indsatsen er alt for højSyttenårige Ross er vokset op i en familie af snu og intelligente mestertyve og lever et liv i luksus. Hun er egentlig på vej ud af ”branchen”, da hendes mor bliver kidnappet. Ross øjner chancen for at redde moren ved at melde sig til den farlige internationale konkurrence for lovende mestertyve THIEVES' GAMBIT, hvor hovedpræmien er at få ét ønske opfyldt.Ross er oppe mod de bedste, deriblandt hendes ærkefjende og en virkelig sød fyr, som flirter med hende. Hvem af dem gemmer på en livsfarlig hemmelighed? Hvem kan hun stole på, og hvem er hun nødt til at bedrage?Det første bind i en virkelig spændende, action fyldt thriller i to bind.The most highly-anticipated YA launch of the year from Kayvion Lewis and soon to be a major movie, are you ready to join the Thieves' Gambit?GoodreadsVirkelig velskrevet og super spændende roman. Sproget er flydende og ungdommeligt. Karaktererne helstøbte og plottet godt skruet sammen. Spændingskurven er høj og handlingen kører i i et hæsblæsende tempo, der fanger læseren helt ind i historien.LektørudtalelsenKayvion Lewis er en ung amerikansk YA-forfatter, født på Bahamas, bosat i New York. Hun har tidligere arbejdet som formidler til børn og unge i biblioteksverdenen og har derfor et indgående kendskab til målgruppen.

Whether you're an experienced runner or a complete beginner, this inspiring book will motivate you to train your body and mind to complete one of the hardest physical feats of all—an ultramarathonUltra-races—distances longer than 26.2 miles—aren’t for "normal people." Normal people have jobs, families, or a million other obligations that do not exist in the world of ultrarunning. Or that’s what Sid Garza-Hillman thought as he faced the starting line of his first 50K.But the more he learned about the sport, the more he realized that ultrarunning is for more than elite athletes: moms, dads, grandparents, young people, old people, people with full-time jobs, and others successfully cross the finish lines of ultra-races around the world every year.In this book, Sid distills the life lessons he's learned from the trails—as a ten-time ultramarathoner and Race Director of the Mendocino Coast 50K—to teach you how to:Move through the fear and mental blocks that prevent you from reaching your goals—on and off the trailSlow down and be present in a world full of endless distractionsTest your mettle and prove you’re stronger than you ever knewCommit to a well-rounded—but realistic and adaptable—training planNot your typical ultramarathon training guide with rigid schedules and prescribed workouts, this book powerfully outlines the invaluable struggles, benefits, and life lessons that await anyone who dares to dive into the world of ultrarunning.

Successful format: William Nealy products have total sales of nearly 100,000 unitsWilliam Nealy is an iconic figure in the world of extreme sports, best known for his cartoons and as a cult hero who mapped several rivers of the SoutheastHumorous book collects 20 years of Nealy’s classic cartoons—a unique blend of satire and artTopics include skiing, mountain biking, kayaking, climbing, inline skating, fishing, hunting, and morePart of the new William Nealy Collection, a line of products featuring cartoons that haven’t been seen in yearsNealy’s art was almost lost forever, but Menasha Ridge Press is proud to help bring his irreverent illustrations back into print

"À CINQUANTE-DEUX ANS, NE SUIS-JE PAS TROP ÂGÉE POUR COMMENCER LE PARACHUTISME ?"Tu rêves, mais tu n'oses pas. Tu as peur. "Le ciel m'a donné des ailes" va te motiver d'aller en avant.Actuellement, tu n'as pas de rêve. Ce récit va réveiller quelque chose d'intéressant et de merveilleux à l'intérieur de toi.Tu as un rêve, un projet en tête, mais tu vois que des obstacles à franchir et des défis à accomplir. En parcourant "Le ciel m'a donné des ailes", tu trouveras des idées afin d'y faire face.Tu possèdes une curiosité de connaître davantage ce que peut représenter ce sport extrême, le parachutisme. "Le ciel m'a donné des ailes" va te transporter vers un nouvel environnement: celui du ciel à 13 500 pieds, en chute libre, sous la voilure et l'euphorie lors de l'arrivée des deux pieds au sol."Le ciel m'a donné des ailes" est un récit vécu avec une valeur humaine. Un rêve qui devient une réalisation et qui se change en une grande passion, où la patience, la persévérance, la reconnaissance, vivre le moment présent et la grande sécurité en font partie.QUESTIONNEMENTÀ la suite de la réalisation de deux sauts de parachute exécutés en tandem, je désire toujours y retourner. Mais de quelle façon? J'ai deux options qui s'offrent à moi. Le faire toujours en tandem ou réaliser ma formation PAC, pour devenir une parachutiste autonome dans le ciel. J'ai cinquante-deux ans, à ne pas oublier...>Venez découvrir ces douze bels étés passés dans le ciel et les merveilleux défis qui ont changé ma vie en tant que personne. EXTRAIT - 1>EXTRAIT - 2 >***Un rêve peut paraître parfois irréalisableÀ force d'y croire, le visualiserIl risque de prendre formeLes obstacles et les peurs s'effacent graduellement>COMMENTAIRES DE LECTEURSMeilleur livre que j'ai lu. Très bien écrit. On dirait que j'étais en chute libre avec elle. Wow! Je vous le recommande - Annie R.C.R.Un livre passionnant, elle vous prend sous son aile pour vous amener jouer avec les nuages. Elle a ranimé mes propres souvenirs de parachutiste et de pilote. - Bernard M.Bravo pour le livre, très intéressant à lire. J'ai adoré. J'ai embarqué tout le long. Que de félicitations pour ta persévérance! Il ne fallait vraiment pas que tu manques le 400e saut, bravo! - Benoit S.Ton histoire est très motivante et plein de positif. Tu encourages les gens à foncer et à croire à leurs rêves. - Alex M.SommairePartie 1 - Un rêve devient une réalitéPartie 2 - Sa continuité et ses défisPartie 3 - Une saison pas comme les autresPart