Internetvejledninger og Internettjenester

Als Folge der zunehmenden Verfügbarkeit neuer Informationstechnologien entstehen völlig neue Kundenerwartungen, Geschäftsmodelle und Prozesse. Die umfassende Neugestaltung digitaler Prozesse ist mit Konzepten der Vergangenheit nicht zu bewältigen. Business Process Management benötigt angepasste Methoden, Fähigkeiten, Technologien und Strukturen."Digineering" steht für die Kombination der Aspekte einer zunehmenden Digitalisierung mit den Methoden und Vorgehensweisen des Re-Engineering und überträgt damit Ansätze aus dem Business Process Management, dem Management der digitalen Transformation und dem Software-Engineering auf die aktuellen Herausforderungen der Prozessdigitalisierung. "Digineering" liefert einen agilen Lösungsansatz, der alle Phasen der Prozessdigitalisierung von der Analyse der Kundenanforderungen über die Prozessgestaltung bis zur Implementierung neuer IT-Anwendungen umfasst. In allen Phasen werden die Potenziale innovativer IT einbezogen, um so ganzheitliche Prozesse mit einzigartigem Kundenerlebnis und hoher Effizienz zu schaffen.Der InhaltBausteine des DigineeringFitness-Check zur Entwicklung der Technology- und Capability-RoadmapMethoden und Rollenmodell für die Prozessdigitalisierung:(Ro)-Bots: Orchestrierung von digitalen Services und Mensch-Maschine-KommunikationRoadmap zur Aufdeckung und Realisierung der KI-Potenziale in der Prozessdigitalisierung Dataism: Wertschöpfung mit datengetriebenen Geschäftsmodellen Steuerung der unternehmensweiten ProzessdigitalisierungOperating-Model für digitalisierte ProzesseDie ZielgruppenFach- und Führungskräfte, die sich mit der Digitalisierung von Prozessen befassen, sowie CIOs und CEOsProjektleiter für digitale Transformation und Verantwortliche im Business-Process-ManagementStudierende und Dozierende der WirtschaftsinformatikDie AutorenProf. Dr. Arno Müller lehrt an der NORDAKADEMIE Hochschule der Wirtschaft Prozessmanagement, strategisches IT-Management und Logistik und ist Geschäftsführer der bps business process solutions GmbH.Prof. Dr. Hinrich Schröder ist Professor und Studiengangsleiter für Wirtschaftsinformatik an der NORDAKADEMIE Hochschule der Wirtschaft. Lars von Thienen ist Geschäftsführer der bps business process solutions GmbH und berät Unternehmen bei der Transformation der IT-Organisation und dem Aufbau von innovativen IT-Management-Methoden.

Dieses Buch zeigt den Einfluss informationstechnischer Erfindungen und Innovationen, wie Radio, TV und Internet, auf die öffentliche Meinung sowie auf das politische Handeln. Diese Medien und die entsprechenden Medienpraktiken nehmen heute eine wichtige Rolle in den teils jungen Demokratien Europas und Nordamerikas ein. Damit wird das informationelle Vertrauen zur zentralen Frage der Politik. Weder der Begriff noch das Phänomen "Fake News" sind neu. Daher geht das Buch der Frage nach, welche Rolle die alten und nicht mehr ganz so neuen Medien bei der öffentlichen Meinungsbildung spielen und ob es strukturelle Veränderungen in diesem Bereich gibt. Denn: Wenn wir die Entstehung der öffentlichen Meinung verstehen wollen, müssen wir uns auf den Boulevard begeben, auf die sprichwörtliche Straße, auf den Bürgersteig.Der transdisziplinäre Blick in Ullrichs Buch erlaubt es dem Leser, die eingesetzte Technik im gesellschaftlichen Kontext zu verstehen. Technische Sachverhalte werden einfach, aber dennoch detailliert in Bezug zu politischen und sozialen Themen gesetzt. Das Sachbuch spricht damit jeden an, der sich für neue Medien, Ethik und Politik interessiert.Der AutorStefan Ullrich ist promovierter Informatiker und Philosoph. Er leitet die Forschungsgruppe "Verantwortung und das Internet der Dinge" am Weizenbaum-Institut für die vernetzte Gesellschaft in Berlin. Seit 2011 ist er als Sprecher der Fachgruppe "Informatik und Ethik" der Gesellschaft für Informatik (GI e. V.) aktiv.

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, die Schwierigkeiten und Vorteile herauszuarbeiten welche sich durch das Social Media Marketing für die integrierte Kommunikation ergeben. Im Folgenden soll der Zusammenhang von Social Media Marketing vor dem Hintergrund der Integrierten Kommunikation beleuchtet werden. Zunächst wird der theoretische Hintergrund von sozialen Medien und Social Media Marketing sowie Integrierte Kommunikation erläutert. Im Anschluss wird die Rolle des Social Media Marketings in der Integrierten Kommunikation dargestellt.Die Kommunikation gehört zum Menschen, wie das Bellen zum Hund. Als soziale Handlung hat die Kommunikation unsere Gesellschaft geformt und formt sie immer noch. Die vergangenen 10 Jahre bilden dabei den spannendsten Abschnitt in unserer Art der Kommunikation. Schuld daran sind soziale Medien. Sie haben nicht nur die Art, wie Menschen miteinander kommunizieren verändert. Sie haben auch zu einem tiefgreifenden Wertewandel beigetragen.In diesem Zusammenhang haben es absatzorientierte Unternehmen besonders schwer. Stand in der 1990er Jahren noch ein Kommunikationswettbewerb durch die ¿Vermittlung eines konsistenten Bildes des Unternehmens¿ im Vordergrund, veränderte sich in den letzten 10 Jahren die Unternehmenskommunikation zu einer Netzwerkkommunikation. Social Media Marketing wird durch soziale Medien, wie Facebook, Twitter oder YouTube zunehmend in die Unternehmenskommunikation integriert. Shitstorms und virale Kampagnen, word-of-mouth-Effekt und Influencer-Marketing sind Beispiele für die neuesten Entwicklungen und bringen Chancen und Risiken im gleichen Maße mit sich.

This book constitutes the refereed proceedings of the 10th Information Retrieval Societies Conference, AIRS 2014, held in Kuching, Malaysia, in December 2014. The 42 full papers were carefully reviewed and selected from 110 submissions. Seven tracks were the focus of the AIR 2014 and they were IR models and theories; IR evaluation, user study and interactive IR; web IR, scalability and IR in social media; multimedia IR; natural language processing for IR; machine learning and data mining for IR and IR applications.

This book constitutes the refereed proceedings of the 8th International Conference on Flexible Query Answering Systems, FQAS 2011, held in Roskilde, Denmark, in October 2011. The 43 papers included in this volume were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on logical approaches to flexible querying, fuzzy logic in spatial and temporal data modeling and querying, knowledge-based approaches, multimedia, data fuzziness, reliability and trust, information retrieval, preference queries, flexible querying of graph data, ranking, ordering and statistics, query recommendation and interpretation, as well as on fuzzy databases and applications (8 papers presented in a special session).

This book constitutes the refereed proceedings of the 14th International Conference on Discovery Science, DS 2011, held in Espoo, Finland, in October 2011 - co-located with ALT 2011, the 22nd International Conference on Algorithmic Learning Theory. The 24 revised full papers presented together with 5 invited lectures were carefully revised and selected from 56 submissions. The papers cover a wide range including the development and analysis of methods for automatic scientific knowledge discovery, machine learning, intelligent data analysis, theory of learning, as well as their application to knowledge discovery.

This book constitutes the refereed proceedings of the 4th International Workshop on Multiple Access Communications, MACOM 2011, held in Trento, Italy, in September 2011. The 21 full papers presented were carefully reviewed and selected from more than 40 submissions. They are divided in topical sections on cognitive radio; MAC protocols; communications theory; special session on MAC protocols for WSNs; system analysis and scheduling; and queuing systems.

This book constitutes the thoroughly refereed post proceedings of two international workshops on special aspects of digital libraries, namely the First International Workshop on Natural Language Processing for Digital Libraries, NLP4DL 2009, held in Viareggio, Italy in June 2009 and the CACAO Project Workshop Advanced Technologies for Digital Libraries, AT4DL 2009, held in Trento, Italy in September 2009. A new open call was sent after the workshops. The revised full papers presented at the workshops and the newly submitted ones went through two rounds of reviewing and revision. The 10 papers selected address various aspects of NLP in digital libraries, search, classification, and digital document processing.

This was the first conference jointly organized by the IFIP Working Groups 6. 2, 6. 3, and 6. 4. Each of these three Working Groups has its own established series of conferences. Working Group 6. 2 sponsors the Broadband Communications series of conferences (Paris 1995, Montreal 1996, Lisboa 1997, Stuttgart 1998, and Hong-Kong 1999). Working Group 6. 3 sponsors the Performance of Communication Systems series of conferences (Paris 1981, Zürich 1984, Rio de Janeiro 1987, Barcelona 1990, Raleigh 1993, Istanbul 1995, and Lund 1998). Working Group 6. 4 sponsors the High Performance Networking series of conferences (Aaren 1987, Liège 1988, Berlin 1990, Liège 1992, Grenoble 1994, Palma 1995, New York 1997, Vienna 1998). It is expected that this new joint conference will take place every two years. In view of the three sponsoring Working Groups, there were three separate tracks, one per Working Group. Each track was handled by a different co chairman. Specifically, the track of Working Group 6. 2 was handled by Ulf Körner, the track of Working Group 6. 3 was handled by Ioanis Stavrakakis, and the track of Working Group 6. 4 was handled by Serge Fdida. The overall program committee chairman was Harry Perros, and the general conference chairman was Guy Pujolle. A total of 209 papers were submitted to the conference of which 82 were accepted. Each paper was submitted to one of the three tracks.

The two-volume set LNAI 7301 and 7302 constitutes the refereed proceedings of the 16th Pacific-Asia Conference on Knowledge Discovery and Data Mining, PAKDD 2012, held in Kuala Lumpur, Malaysia, in May 2012. The total of 20 revised full papers and 66 revised short papers were carefully reviewed and selected from 241 submissions. The papers present new ideas, original research results, and practical development experiences from all KDD-related areas. The papers are organized in topical sections on supervised learning: active, ensemble, rare-class and online; unsupervised learning: clustering, probabilistic modeling in the first volume and on pattern mining: networks, graphs, time-series and outlier detection, and data manipulation: pre-processing and dimension reduction in the second volume.

The two-volume set LNAI 7301 and 7302 constitutes the refereed proceedings of the 16th Pacific-Asia Conference on Knowledge Discovery and Data Mining, PAKDD 2012, held in Kuala Lumpur, Malaysia, in May 2012. The total of 20 revised full papers and 66 revised short papers were carefully reviewed and selected from 241 submissions. The papers present new ideas, original research results, and practical development experiences from all KDD-related areas. The papers are organized in topical sections on supervised learning: active, ensemble, rare-class and online; unsupervised learning: clustering, probabilistic modeling in the first volume and on pattern mining: networks, graphs, time-series and outlier detection, and data manipulation: pre-processing and dimension reduction in the second volume.

Irrespective of whether we use economic or societal metrics, the Internet is one of the most important technical infrastructures in existence today. It will serve as a catalyst for much of our innovation and prosperity in the future. A competitive Europe will require Internet connectivity and services beyond the capabilities offered by current technologies. Future Internet research is therefore a must.The Future Internet Assembly (FIA) is a successful and unique bi-annual conference that brings together participants of over 150 projects from several distinct but interrelated areas in the EU Framework Programme 7. The 20 full papers included in this volume were selected from 40 submissions, and are preceded by a vision paper describing the FIA Roadmap. The papers have been organized into topical sections on the foundations of Future Internet, the applications of Future Internet, Smart Cities, and Future Internet infrastructures.

This book constitutes the refereed proceedings of the 14th Asia-Pacific Conference APWeb 2012 held in Kunming, China, in April 2012. The 39 full papers presented together with 34 short papers, 2 keynote talks, and 5 demo papers were carefully reviewed and selected from 167 initial submissions. The papers cover contemporary topics in the fields of Web management and World Wide Web related research and applications, such as advanced application of databases, cloud computing, content management, data mining and knowledge discovery, distributed and parallel processing, grid computing, internet of things, semantic Web and Web ontology, security, privacy and trust, sensor networks, service-oriented computing, Web community analysis, Web mining and social networks.

This book constitutes the refereed proceedings of the 25th Canadian Conference on Artificial Intelligence, Canadian AI 2012, held in Toronto, Canada, in May 2012.The 23 regular papers, 16 short papers, and 4 papers from the Graduate Student Symposium presented were carefully reviewed and selected for inclusion in this book. The papers cover a broad range of topics presenting original work in all areas of artificial intelligence, either theoretical or applied.

This book constitutes the thoroughly refereed proceedings of the First International Workshop on the Theory and Applications of Formal Argumentation, TAFA 2011, held in Barcelona, Spain, in Juli 2011, as a workshop at IJCAI 2011, the 22nd International Joint Conference on Artificial Intelligence. The 9 revised full papers presented together with 8 revised poster papers were carefully selected during two rounds of reviewing and improvement from 32 initial submissions. The workshop promotes and fosters uptake of argumentation as a viable AI paradigm with wide ranging application, and provides a forum for further development of ideas and the initiation of new and innovative collaborations. The papers cover the following topics: properties of formal models of argumentation; instantiations of abstract argumentation frameworks; relationships among different argumentation frameworks; practical applications of formal models of argumentation; argumentation and other artificial intelligence techniques; evaluation of formal models of argumentation; validation and evaluation of applications of argumentation.

The LNCS journal Transactions on Large-Scale Data- and Knowledge-Centered Systems focuses on data management, knowledge discovery, and knowledge processing, which are core and hot topics in computer science. Since the 1990s, the Internet has become the main driving force behind application development in all domains. An increase in the demand for resource sharing across different sites connected through networks has led to an evolution of data- and knowledge-management systems from centralized systems to decentralized systems enabling large-scale distributed applications providing high scalability. Current decentralized systems still focus on data and knowledge as their main resource. Feasibility of these systems relies basically on P2P (peer-to-peer) techniques and the support of agent systems with scaling and decentralized control. Synergy between Grids, P2P systems, and agent technologies is the key to data- and knowledge-centered systems in large-scale environments.This, the third issue of Transactions on Large-Scale Data- and Knowledge-Centered Systems, contains two kinds of papers: Firstly, a selection of the best papers from the third International Conference on Data Management in Grid and Peer-to-Peer Systems, Globe 2010, and secondly, a selection of 6 papers from the 18 papers submitted in response to the call for papers for this issue. The topics covered by this special issue include replication, the semantic web, information retrieval, data storage, source selection, and large-scale distributed applications.

This book constitutes the refereed proceedings of the Second International Conference on Algorithmic Decision Theory, ADT 2011, held in Piscataway, NJ, USA, in October 2011.The 24 revised full papers presented were carefully reviewed and selected from 50 submissions.

This book constitutes the refereed proceedings of the 14th International Conference on Information Security, ISC 2011, held in Xi'an, China, in October 2011. The 25 revised full papers were carefully reviewed and selected from 95 submissions. The papers are organized in topical sections on attacks; protocols; public-key cryptosystems; network security; software security; system security; database security; privacy; digital signatures.

This book constitutes the refereed proceedings of the 8th International Conference on Ubiquitous Intelligence and Computing, UIC 2010, held in Banff, Canada, September 2011. The 44 papers presented together with two keynote speeches were carefully reviewed and selected from numerous submissions. The papers address all current issues in smart systems and services, smart objects and environments, cloud and services computing, security, privacy and trustworthy, P2P, WSN and ad hoc networks, and ubiquitous intelligent algorithms and applications.

This book constitutes the refereed proceedings of the 8th International Conference on Autonomic and Trusted Computing, ATC 2011, held in Banff, Canada, September 2011. The 17 revised full papers presented together with 1 keynote speech were carefully reviewed and selected from numerous submissions. The papers address all current issues in autonomic architectures, models and systems, autonomic communications, trusted and secure computing, reliable, secure and trust applications.

The LNCS Journal on Data Semantics is devoted to the presentation of notable work that, in one way or another, addresses research and development on issues related to data semantics. The scope of the journal ranges from theories supporting the formal definition of semantic content to innovative domain-specific applications of semantic knowledge. The journal addresses researchers and advanced practitioners working on the semantic web, interoperability, mobile information services, data warehousing, knowledge representation and reasoning, conceptual database modeling, ontologies, and artificial intelligence.Volume XV results from a rigorous selection among 25 full papers received in response to two calls for contributions issued in 2009 and 2010. In addition, this volume contains a special report on the Ontology Alignment Evaluation Initiative, an event that has been held once a year in the last five years and has attracted considerable attention from the ontology community.This is the last LNCS transactions volume of the Journal on Data Semantics; the next issue will appear as a regular Springer Journal, published quarterly starting from 2012.

This book constitutes the proceedings of the 8th International Conference on Modeling Decisions for Artificial Intelligence, MDAI 2011, held in Changsha, China, in July 2011.The 25 papers presented were carefully reviewed and selected from 43 submissions. The volume also contains extended abstracts of the three invited papers. The topics covered are aggregation operators and decision making; clustering and similarity; computational intelligence; and data privacy.

This book constitutes the proceedings of the third annual conference under the UMAP title, aptation, which resulted from the merger in 2009 of the successful biannual User Modeling (UM) and Adaptive Hypermedia (AH) conference series, held on Girona, Spain, in July 2011. The 27 long papers and 6 short papers presented together with15 doctoral consortium papers, 2 invited talks, and 3 industry panel papers were carefully reviewed and selected from 164 submissions. The tutorials and workshops were organized in topical sections on designing adaptive social applications, semantic adaptive social Web, and designing and evaluating new generation user modeling.

This book constitutes the refereed proceedings of the 5th International Conference on Network Optimization, INOC 2011, held in Hamburg, Germany, in June 2011. The 65 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers highlight recent developments in network optimization and are organized in the following topical sections: theoretical problems, uncertainty, graph theory and network design; network flows; routing and transportation; and further optimization problems and applications (energy oriented network design, telecom applications, location, maritime shipping, and graph theory).