When it comes to sustainable brand presentations, the ques-tion is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone - from exhibitors to designers to visitors - needs to pull in the same direction. The new issue of the Brand Experience & Trade Fair Design Annual features successful examples that demonstrate an intentional approach to people and the environment - and
are inspiring to boot.
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