Name: Branding New York
Price: 614.95 DKK
Availability: InStock
Author: Miriam (University of California Greenberg
ISBN: 9780415954426

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Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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Sprog:
Engelsk

ISBN:
9780415954426

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
326

Udgivet:
15. februar 2008

Størrelse:
152x227x22 mm.

Vægt:
526 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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