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Brands and Consumers - Benedetta Crisafulli - Bog

Bag om Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9781138326897
  • Indbinding:
  • Hardback
  • Sideantal:
  • 122
  • Udgivet:
  • 27. December 2022
  • Størrelse:
  • 222x14x145 mm.
  • Vægt:
  • 258 g.
  • 8-11 hverdage.
  • 18. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Brugerbedømmelser af Brands and Consumers



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