Name: Brands of Faith
Price: 540.95 DKK
Availability: InStock
Author: Mara (Queens College Einstein
ISBN: 9780415409773

Brands of Faith af Mara (Queens College Einstein

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Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

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Sprog:
Engelsk

ISBN:
9780415409773

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
256

Udgivet:
18. september 2007

Størrelse:
163x236x14 mm.

Vægt:
416 g.

Leveringstid: 2-3 uger.
Forventet levering: 3. december 2024

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Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

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Historie og samfund > Religion

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