Building A Brand - J C - Bog

With brand identity being a key element to the success of a business it's important to make sure you get it right. Building A Brand is a guild helping you to build a brand; this book aims to give you a great insight into building a brand and how it is done. Whether you currently run a business or are simply looking into it, this book removes all of the complicated terms and make it easier for you to understand the fundamentals of building a brand.