Car Sharks and Closers - Gary Swanson - Bog

Revised 2017: Don't let the title fool you! CAR SHARKS and CLOSERS is a complete automobile sales training manual with only one goal - to train salespeople, sales managers and finance managers to close car sales at maximum gross profit and with 100% customer satisfaction ratings! That's it - closing sales; period! The training begins with the decision on where the new hire wants to work and how to actually get hired, even if there is no job opening. Next, the new hire is helped through the training period and put on a fast track to success! It virtually eliminates failure by preparing them for the frustrations, and helps overcome the mind games and misdirection from their peers, and the "wait and see if they make it before I invest much time" attitude from their trainers. Whether a salesperson or manager, this manual contains exact closing methods with scripts and the body language so critical to their success! It also explores the psychology of why these closes work so well. The secrets of making multiple passes to achieve maximum profits while maintaining guaranteed customer satisfaction are revealed in complete detail. Managers at all levels will benefit from this training. All of the techniques included in this training are proven and highly successful in producing the highest possible closing percentages. The scripts included contain the exact words that are best used verbatim. Naturally, the person using these closes should inject their own personality and body language into the verbiage, but it should be noted that, over the years, every single one of these individual closing scenarios has each earned hundreds of thousands of dollars in commissions for this author. Every single one! That's why I know they work so well, because I perfected them over the years, and each time a similar situation arose, I necessarily tweaked the presentation to fit the circumstances until they worked the majority of the time. Whether you are a new salesperson, a sales manager or dealer, these methods are the same. Used car managers can benefit from the structure and appraisal methods and most everyone in the dealership can employ these methods with success. There has never been any training to match the intensity and perfection contained within this manual; learn it well, because it works!