Close It or Lose It - Gary Swanson - Bog

This book is all about closing sales! Every proven technique and strategy in this material has been honed to perfection by a master closer. The author has closed over 18,000 sales of cars, trucks and RVs! Experts state that value of just one new close to be worth thousands of dollars over one's selling career! Here is a book full of the most successful and effective closes ever! The author tried every conceivable closing technique and eliminated all but the very best! You reap the benefit, because you receive only the winners. This is a compilation of the techniques for achieving maximum profit with the absolute highest customer satisfaction ratings! Closing car deals is one of the easiest sales ever. You have a buyer who wants to drive it home and a dealer with the same objective! Both buyer and seller are on the same side! How can we fail? When negotiations begin, we either close or we lose! Dialogue only breaks down when neither side has the ability to continue negotiating to a successful close. This book gives you that ability!