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542,95 kr.

Bag om Commercial Cultures

A study of contemporary commercial culture through theoretically informed interdisciplinary research. It overturns the assumption that it is commerce that works by logical economic models while "culture" is invoked to explain the behaviour of the international consumer.

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Sprog:
Engelsk

ISBN:
9781859733820

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Paperback

Sideantal:
224

Udgivet:
1. oktober 2000

Størrelse:
163x233x15 mm.

Vægt:
424 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Beskrivelse af Commercial Cultures

A study of contemporary commercial culture through theoretically informed interdisciplinary research. It overturns the assumption that it is commerce that works by logical economic models while "culture" is invoked to explain the behaviour of the international consumer.

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