Name: Consumer Behaviour
Price: 2386.95 DKK
Availability: InStock
Author: Robert East
ISBN: 9781529730845

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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

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Sprog:
Engelsk

ISBN:
9781529730845

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
376

Udgivet:
1. december 2021

Udgave:
4

Størrelse:
186x232x0 mm.

Vægt:
830 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

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