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Content Strategy for the Web - Kristina Halvorson - Bog

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When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780321808301
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 22. marts 2012
  • Udgave:
  • 2
  • Størrelse:
  • 227x179x12 mm.
  • Vægt:
  • 428 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Content Strategy for the Web

When it was first published in 2009,
Content Strategy for the Web

was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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