Converting Customers to Clients - Chris Wendel - Bog

Your relationship with a client is as important as having a service to provide a client. Without one, you'll never survive the stormy waters of the business environment. If you're a professional service provider (IT consultant, CPA, attorney, marketing or branding expert, etc.), then your whole business is based on relationships. Yes, you have to be good at what you do, but you must be great at interacting, engaging, nurturing, and connecting with people. The ability to do so makes you either a tremendously valuable asset to your firm and/or a powerful threat to your business's competition. To that end, this book is dedicated to helping you initiate, build, and maintain a relationship with clients.