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Corporate Social Responsibility, Sustainability and Public Relations - Donnalyn (Temple University Pompper - Bog

- Negotiating Multiple Complex Challenges

Bag om Corporate Social Responsibility, Sustainability and Public Relations

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138743502
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 13. april 2017
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 22. november 2024
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  • BLACK NOVEMBER

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Beskrivelse af Corporate Social Responsibility, Sustainability and Public Relations

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

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