Creative Selling - Charles Henry Mackintosh - Bog

Creative Selling: Making and Keeping Customers is a comprehensive guide to sales and marketing strategies written by Charles Henry Mackintosh. The book is designed to help sales professionals and entrepreneurs learn how to effectively sell their products and services to customers and keep them coming back for more. Mackintosh covers a wide range of topics including the psychology of selling, understanding customer needs, developing a sales strategy, building relationships with customers, and creating effective marketing campaigns. He also provides practical tips and techniques for closing deals, handling objections, and following up with customers to ensure their satisfaction.The book is written in a clear and concise style, making it easy to understand and apply the concepts presented. Mackintosh draws on his extensive experience in sales and marketing to provide real-world examples and case studies that illustrate the principles he teaches.Overall, Creative Selling: Making and Keeping Customers is a valuable resource for anyone looking to improve their sales and marketing skills and build a successful business. Whether you are a seasoned sales professional or just starting out, this book provides practical advice and proven strategies that can help you achieve your goals.1925. This volume presents four convictions: everyone needs to know how to sell; everyone has to sell, thoughts if not things; leadership depends upon conscious application of the principles of selling; and that a study of the principles of selling is the best possible preparation for success. Following these convictions, there are four facts: selling is simply applied common sense; selling demands no hypnotic personality; selling needs no special cleverness; and trickiness, slickness, are not only unnecessary, but undesirable qualities. From these two sets of related inferences, one draws a final one: everyone should learn how to sell, and everyone possessed of ordinary common sense can learn how to sell.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.