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Crossing the Chasm - Geoffrey A. (President of The Chasm Group in Palo Alto Moore - Bog

- Marketing and Selling Technology Products to Mainstream Customers

Bag om Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841120638
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 1. august 1998
  • Størrelse:
  • 136x235x13 mm.
  • Vægt:
  • 374 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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