Name: Crossing the Chasm
Price: 175.95 DKK
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Author: Geoffrey A. (President of The Chasm Group in Palo Alto Moore
ISBN: 9781841120638

Crossing the Chasm af Geoffrey A. (President of The Chasm Group in Palo Alto Moore

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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Sprog:
Engelsk

ISBN:
9781841120638

Forlag:
John Wiley and Sons Ltd

Indbinding:
Paperback

Sideantal:
240

Udgivet:
1. august 1998

Størrelse:
136x235x13 mm.

Vægt:
374 g.

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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