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Customer Relationship Management - Joao Heitor De Avila Santos - Bog

- Strategic Approaches in Digital Era

af Joao Heitor De Avila Santos
Customer Relationship Management af Joao Heitor De Avila Santos
Bag om Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781773613437
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 1. December 2018
  • Størrelse:
  • 152x229x0 mm.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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