Designing Retail Experience in the 21st Century - D.J. (Swinburne University of Technology Huppatz - Bog

"This book provides a critical survey of design and retail experience in the 21st century. D. J. Huppatz analyses how corporations design experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Case studies reveal how large retail chains such as Apple, Amazon, Nike, Primark, IKEA and LEGO, smaller chains such as Aesop and Gentle Monster, and virtual stores such as Shein, utilize design, and how corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media"-- Provided by publisher.