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Divining Desire - Liza Featherstone - Bog

af Liza Featherstone
Divining Desire af Liza Featherstone
Bag om Divining Desire

An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781944869489
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 27. februar 2018
  • Størrelse:
  • 146x30x211 mm.
  • Vægt:
  • 512 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Liza Featherstone

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Beskrivelse af Divining Desire

An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.

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