Elements of Retail Salesmanship - Paul Wesley Ivey - Bog

Elements of Retail Salesmanship is a comprehensive guide to the art of selling in a retail environment. Written by Paul Wesley Ivey, a seasoned sales professional with over 30 years of experience in the retail industry, this book covers all aspects of retail sales, from understanding customer needs to closing the sale.The book is divided into six parts, each focusing on a different aspect of retail salesmanship. Part one covers the basics of salesmanship, including the importance of attitude, appearance, and communication skills. Part two explores the psychology of selling, including the principles of persuasion and how to build rapport with customers.Part three delves into the art of product knowledge, providing tips on how to become an expert on the products you sell and how to use that knowledge to better serve your customers. Part four covers the sales process, from greeting the customer to handling objections and closing the sale.Part five focuses on customer service, including how to handle difficult customers and how to build long-term relationships with your customers. Finally, part six offers advice on how to build a successful career in retail sales, including tips on networking, self-promotion, and career advancement.Throughout the book, Ivey provides real-world examples and practical advice that can be applied in any retail setting. Whether you're a seasoned sales professional or just starting out in the industry, Elements of Retail Salesmanship is an invaluable resource for anyone looking to improve their sales skills and succeed in retail.1928. In this treatise, an attempt is made to present the elements of salesmanship and show how they may be profitably applied to retail selling. The chief reason for the presentation of this book before the public was the many requests that came from salespeople in the department stores where the author lectured, asking for the incorporation of the lecture material in a permanent form. Contents: modern developments; knowing the goods; knowing the customer; elements of personality; selling process; appealing to the imagination; selling by suggestion; store system and method.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.