Elevating Excellence - Vipin Benny - Bog

"Elevating Excellence: The Relevance of Internal Marketing in Higher Education Institutions in India" is an insightful book authored by Dr. Vipin Benny, that thoroughly examines the crucial role of internal marketing within the context of higher education institutions in India. The book presents a comprehensive guide to understanding how internal marketing can be harnessed to elevate the quality of education, foster institutional excellence, and ensure the holistic development of students and staff. The book begins by providing a clear definition of internal marketing in the context of higher education, stressing that it goes beyond student recruitment to create an environment where all stakeholders, including students, faculty, and staff, actively participate in promoting the institution's mission and vision. It emphasizes the significance of nurturing a culture of continuous improvement, effective communication, and a shared sense of purpose. The book also reveals the importance of open and transparent communication, both in disseminating information and actively seeking feedback from stakeholders. Real-world case studies and examples demonstrate how successful internal marketing initiatives have led to improved student satisfaction, increased faculty engagement, and a more dynamic learning environment in Indian higher education institutions."Elevating Excellence" offers practical guidelines and recommendations for educators, administrators, and policymakers, highlighting the importance of professional development, creating a supportive work environment, and aligning institutional goals with national and global educational trends.