Engaging Consumers through Branded Entertainment and Convergent Media

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Hardback
8-11 hverdage
2.327,95 kr.

Bag om Engaging Consumers through Branded Entertainment and Convergent Media

Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields.

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Sprog:
Engelsk

ISBN:
9781466683426

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
301

Udgivet:
30. april 2015

Størrelse:
224x292x29 mm.

Vægt:
1182 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields.

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