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Ethnographic Thinking - Jay Hasbrouck - Bog

- From Method to Mindset

Bag om Ethnographic Thinking

This book argues that `ethnographic thinking¿¿the thought processes and patterns ethnographers develop through their practice¿offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781629581194
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 11. december 2017
  • Størrelse:
  • 232x157x12 mm.
  • Vægt:
  • 232 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Ethnographic Thinking

This book argues that `ethnographic thinking¿¿the thought processes and patterns ethnographers develop through their practice¿offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.

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