Name: Ethnography at Work
Price: 1773.95 DKK
Availability: InStock
Author: Brian Moeran
ISBN: 9781845204976

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Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.

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Sprog:
Engelsk

ISBN:
9781845204976

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
168

Udgivet:
1. september 2006

Størrelse:
157x240x15 mm.

Vægt:
404 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.

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