Event Portfolio Planning and Management - Vassilios Ziakas - Bog

This book for the first time explores how event managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. It develops an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building in event portfolio management and the requirements for the design and development. This is essential reading for all those interested in Events Policy and Planning.