Facebook Marketing - Luigi Padovesi - Bog

If you want to sell on Facebook, this is your book.
Nowadays, promoting your business on Facebook is a must to guarantee your company visibility and new customers.But, how do we do that?

Facebook provides us different tools that we can use to reach our potential clients with laser-focus precision. It's a unique opportunity: we can show our advert to interested people, guaranteeing ourselves a very high return on investment.
With Facebook Marketing, Luigi Padovesi explains in detail how the promotion on Facebook works, with in-depth information on the algorithm and with five practical insights to help you understand how to use the most common features.
With this book you will understand:
- What is Facebook Ads
- How and when you need Facebook for promotion
- How to define a marketing strategy on Facebook
- How to create a target of potential customers
- How to create a sponsored post - from a technical point of view!
- 16 Insights on available advertising formats
- Facebook or Google?
- How to do remarketing and retargeting
- How to analyze your results
- The mistakes you absolutely must avoid
- 4 Case Studies from companies that have used Facebook Ads correctly