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Bag om Festival and Event Tourism

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

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Sprog:
Engelsk

ISBN:
9781789248661

Forlag:
CABI Publishing

Indbinding:
Hardback

Sideantal:
176

Udgivet:
4. juli 2022

Størrelse:
250x176x18 mm.

Vægt:
604 g.

Leveringstid: Ukendt - mangler pt..

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Beskrivelse af Festival and Event Tourism

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

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