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Food Blogs, Postfeminism, and the Communication of Expertise - Alane L. Presswood - Bog

- Digital Domestics

Bag om Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498593687
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 3. december 2019
  • Størrelse:
  • 236x160x19 mm.
  • Vægt:
  • 400 g.
  • 2-3 uger.
  • 2. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

Brugerbedømmelser af Food Blogs, Postfeminism, and the Communication of Expertise



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