Udvidet returret til d. 31. januar 2024

Bøger af Amelie Winters

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  • - An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
    af Amelie Winters
    1.149,95 kr.

    She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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