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In the ever-evolving landscape of modern business, effective implementation of Enterprise Information Systems (EIS) effectively has become a pivotal factor in determining an organization's success. This book delves into the experiences, challenges, and triumphs encountered in the pursuit of deploying EIS within the context of a developing country. Through the lens of various industries, including oil, banking, Fast-Moving Consumer Goods (FMCG), Small and Medium Enterprises (SMEs), pharmaceuticals, shipping, and more, this book explores the journey of organizations striving to leverage EIS as a transformative tool. The authors provide readers with the opportunity to go through the strategic decision-making processes, technical dilemmas, organizational changes, and unforeseen challenges that arise during EIS implementation. Each case study also illuminates the strategies, methodologies, and innovations that have paved the way for their achievements.
In today's rapidly evolving business landscape, understanding consumer behavior and making data-driven decisions are crucial for success. This book is your gateway to the exciting world of marketing analytics. This book provides a practical and comprehensive guide that bridges the gap between theory and real-world application. You will explore how to turn raw data into actionable insights that drive strategic marketing decisions. This book is written in simple language and provides comprehensive coverage of variety of topics such as consumer behavior, customer insights, sales forecasting, pricing strategies, retail marketing, advertising and promotion, and market research. The book is filled with real-world examples of using various marketing analytics techniques that illustrate the power and impact of marketing analytics. Whether you are an undergraduate student eager to grasp the fundamentals or a graduate student seeking a deeper understanding of the subject, this book is designed to cater to your needs.
Microsoft Office 2010 suite is not just for business applications. So many different kinds of people and companies, including engineering, find use of Microsoft Office. Increased digitization of workplace content, a user-friendly and easy-to-use interface, and tight integration with other Windows applications have fueled the demand for Microsoft Office Suite. Technical documents (or other documents) are required in the Microsoft Word format with very few exceptions. With reduced time for reading, most readers are now focused on learning the basics of the Microsoft Office and some of its high points in minimum possible time. This book provides a comprehensive introduction of Microsoft Office 2010 applications in engineering discipline. The book offers coverage of essential Microsoft applications (MS Word, PowerPoint, Excel, and Project) in a single package. This book has been written keeping in view the needs of both engineering students and professionals. This book covers all the popular features of Microsoft Office Suite in a focused and succinct manner with a visual approach avoiding lengthy text. This approach allows readers to efficiently utilize their reading time and master the basics of Microsoft Office in minimum possible time.
Python is a versatile programming language that provides a simple syntax, and a powerful set of libraries. It is an interpreted language that includes a rich programming environment with features such as a robust debugger and profiler. Python is widely used in a variety of areas. It is suitable for beginners to learn programming as well as for projects ranging from small scripts to large systems. Python 3 is a newer version of the Python programming language. This book is an introduction to the Python3 programming language for students without prior programming experience. The book covers topics such as variables, operators, decision-making, numbers, strings, lists, tuples, dictionaries, functions, modules, exception handling etc. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation in the world of computer programming using Python.
Today's business is technology-driven. Information technology plays a key role in today's business environment. A great number of businesses, small and large, rely on computers and software to provide accurate information for effective management of their business and to perform successfully. Readers will learn how to use information technology in work environment. They will learn how to use common business software such as word processing, spreadsheet, database, presentation, and Web browser software, and learn the current issues related to the impact of information technology on businesses. This book is suitable for undergraduate students, professionals, and anyone willing to build a solid foundation of the information technology skills needed at the workplace.
IS and financial auditors use the same set of ethical and independence parameters but IS auditors main focus is on the governance of information systems and processes. As such accounting professionals not only need a solid understanding of information systems but also the ability to relate IS audit with financial audit to become effective IS auditors. The primary objective of this book is to provide a solid foundation of IS auditing to accounting professionals. The book offers coverage of essential topics of IS auditing according to the syllabi of various accounting bodies across the globe. This book has been written keeping in view the unique needs of accounting professionals studying IS auditing. This book covers the material in a focused and succinct manner avoiding lengthy text. This approach allows readers to efficiently utilize their reading time and master the basics of IS auditing in minimum possible time. Though written for accountants, this books is equally useful for anyone looking for a simple no non-sense introduction to IS auditing. For updates about this book and any other supporting material, visit http: //www.amirmanzoor.com/
This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides upto-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
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